Rob Solomon

Chief Strategy Officer

Rob Solomon is the Founder and Chief Strategist at Bulldog. He is a serial entrepreneur with extensive experience in launching, growing and operating businesses. He loves to challenge the status quo—and has always been curious about how companies position themselves, go to market and ultimately sell stuff to their customers. 

Before founding Bulldog, Rob was the founder, chairman and CEO of USOL Holdings, Inc. (Nasdaq: USOL), a telecommunications company with offices and operations throughout the United States.

Rob currently serves on several corporate and nonprofit boards. He is the founder of the Austin Chapter of Entrepreneurs' Organization (EO) and an active member in World Presidents' Organization (WPO). He serves on the teaching faculty of the Acton School of Business, where he teaches Growth & Customers in their MBA program. Rob holds a Bachelor of Business Administration from The University of Texas at Austin.

Fun Facts:  Rob is the drummer in Austin indy rock band, Driver.   

September 11, 2018 : 6-minute read

2019 B2B Planning Primer: 3 Essential Tips for Marketers

What distinguishes the companies that are great at planning? Here are three simple tips and tricks from the the best companies and marketing teams we’ve worked with—and key questions to ask yourself to plan for 2019.

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September 5, 2018 : 0-minute read

On Being Agile

Agile has become yet another overused buzz word in the modern marketing lexicon. It sits up there with other bullsh*t bingo buzzwords like paradigm, strategic, integrated and best practice...

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August 9, 2018 : 9-minute read

3 Reasons Your Agency Relationship Will Fail

We identified more than a dozen characteristics that we identified as risk factors; client attributes that limited our ability to deliver the best outcomes and drive high customer satisfaction. Stack-ranked, here are the top three.

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February 22, 2017 : 1-minute read

Integrated: Modern Marketing’s Latest Buzzword

In the realm of business marketing, there are many words and phrases that are so overused that their meanings have become obscured. A great example—integrated. Depending on who you ask, integrated could mean a number of things. So exactly what does integrated marketing mean?

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September 27, 2016 : 1-minute read

Confessions of a 21st-Century Mad Man

The agency business is hard. Really hard. To be successful, you have to work your ass off. You have to stay current on so many new emerging trends and technologies. And to do that well, you have to constantly be on the prowl for the right talent with fresh digital and creative skills

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August 16, 2016 : 2-minute read

@#%& Email!

How many emails do you get in a day? On average, I receive almost 200 and that doesn’t include the 50 or 60 that Microsoft Outlook, in its infinite wisdom, determines are really junk. Let me break that down a bit more…if you assume I get 85% between 7 a.m. and 7 p.m.—that’s 170 emails or about 14 per hour. That’s one email every 4 minutes.

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June 10, 2016 : 2-minute read

Beware of the Herd

I just bought a chainsaw. In the last few weeks I bet I’ve spent at least eight hours doing research. The truth is while I learned a lot about chainsaws, I honestly couldn’t figure out which one was best for me. Ultimately, I crowd sourced my purchase decision. I went with the herd.  

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May 18, 2016 : 0-minute read

Urgency

Urgency | Filling up gas tank

At the end of the day, urgency is the thing that we, as B2B marketers, are always striving to create. How do we get our customers and prospects to read our blog, register for our webcast, join our community, take our meeting or attend our conference? And ultimately...how do we get them to choose us?

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May 4, 2016 : 1-minute read

Competitive Edge

I hate travel. It’s become such a hassle. But at the end of the day, there’s one airline I like the best: Southwest. Not because I think they do the big things better than anyone else: They fly the same routes, using the same planes for about the same price. I like them because they get the small things right. 

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April 19, 2016 : 1-minute read

What's in it for me?

What's in it for me? is perhaps one of the most important and powerful questions a B2B marketer needs to ask. But, there’s a twist…

When you ask it, you need to role play.  

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March 29, 2016 : 1-minute read

What Does a Chief Strategy Officer Do Anyway?

Recently, I asked a few folks in our office to define the word “strategy.” If we can’t agree on what strategy even is, then what does a Chief Strategist do? My take is that strategy is about direction. Not the direction we move in to solve a problem but the big-picture direction of an organization. 

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