Randy Watson

Chief Executive Officer

Randy Watson is Chief Executive Officer at Bulldog Solutions, a role that is dedicated to company and team leadership, driving client success and delivering on our business value promise. Randy has served in several leadership roles, all of which involved leveraging best practices to drive the most value to customers.

He has led several innovative teams and developed value-driven go-to-market strategies. Prior to joining Bulldog, Randy served in executive roles at Acxiom and Alltel Information Systems; in both roles, Randy was responsible for building and bringing to market repeatable, customer-centric innovations.

Randy has a B.S. degree in International Trade and Finance from Louisiana State University.

Fun Facts: When he’s not working, Randy enjoys running, hiking, biking or chasing lost golf balls around the local course.  He and his wife, Malinda, have four grown children—two boys in Texas, and two daughters in Doha, Qatar, and Guangzhou, China, respectively.  The Watsons have grandchildren in Doha, so traveling abroad is important.

August 9, 2018 : 7-minute read

The 4 Values of an Effective B2B Marketer

A couple of years ago, our leadership team spent some time defining the qualities that we cared most about; the attributes we hire by and look for in great clients. We feel strongly that these four qualities make the best B2B marketers...

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July 15, 2016 : 2-minute read

ABM: An Ancient Practice? Part 2

In the last post, we talked about the evolution of Account-Based Marketing (ABM), the hottest little 40-year-old trend around. This insight led us to beg the question: If it’s not new, what’s the big deal?

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June 23, 2016 : 3-minute read

ABM: An Ancient Practice?

FunnelThere’s no denying that Account-Based Marketing (ABM) is hotter than hot. I’ve been to all of the big B2B marketing conferences this year, and the topic is being discussed everywhere. However, despite the recent hype, ABM experts agree that ABM is not a new concept. So if ABM isn’t new, where did it come from?

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April 29, 2016 : 5-minute read

Part 5: Five Steps to Thriving in the Age of the Customer

After weeks of studying what it takes to thrive in the age of the customer, we conclude this series with five recommendations for transforming your marketing efforts, so you can lead your company to greater success. Sure it's hard, and there will be obstacles, but it’s a journey worth taking.   

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April 22, 2016 : 3-minute read

Part 4: Marketing-Led Companies Outperform Their Peers

Trying to play catch-up on becoming customer focused now is a lot like trying to hop onto a fast-moving train. So, this week we're going to share why that train is a train worth boarding.  

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April 15, 2016 : 3-minute read

Part 3: Customer Obsession Relies on Marketing

If it feels like you’re a little behind or perhaps struggling to keep up with ever-increasing customer demands, you‘re not alone. It could be that the 20-year business cycle in which the most successful enterprises are reinventing themselves to understand and serve increasingly powerful customers is already 30% behind us. That's right, this cycle Forrester deemed the age of the customer started in 2010 and has been going strong for over six years now—and it’s really beginning to pick up speed.

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April 7, 2016 : 4-minute read

Part 2: Customer Obsession Is Essential

Customers are more empowered than ever before, and they’re increasingly expecting more out of the companies they choose to work with. Let's explore how empowered customers make customer obsession a “must-have” rather than a “nice-to-have.”

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March 31, 2016 : 3-minute read

Part 1: Who Survives and Thrives in the Age of the Customer?

Unless you've spent the last few years with your head buried in your demand waterfall, you've noticed that customers aren’t buying the way they used to. They have more access to information, making them more proactive in finding the information and products they want. As a result, customers are more informed and knowledgeable than ever before. 

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