Melissa Mines
VP, Client Success
September 1, 2018 : 5-minute read

Forget Vanity Metrics: 4 Easy Ways to Supercharge B2B Marketing Spend

There’s a disconnect between what we say as B2B executives and marketing leaders, and how we act on the metrics we ask for and celebrate.

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August 22, 2017 : 4-minute read

Your 7-Step Checklist to Creating Content That Works

In our previous blog, we wrote about “naked content,” our theory that high-quality content cannot stand on its own. In this installment, we will give you a practical “before, during and after” guide to make sure you don’t leave your content exposed.

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June 28, 2017 : 2-minute read

Naked Content? Consider the Bigger Mix.

The rush to content marketing has often caused B2B organizations to over-rotate on quality without thinking about content as a part of a conversation supported by insights, technology, data, media, etc. Great content that’s been vetted, tested and creatively delivered can be left vulnerable and at times be judged unsuccessful if it’s asked to do all the work. Enter Team Content.

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June 20, 2017 : 4-minute read

Three Steps to Creating a Culture That Embraces Metrics That Suck

There’s a disconnect between what we say as B2B executives and marketing leaders and how we lead and act on the metrics we ask for and celebrate. It’s time to follow through on what we say we believe and embrace metrics that suck—or that just don’t seem quite right. Here are three actions to take today to change the way we look at metrics.

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