Jen West
Director, Strategy & Planning
October 20, 2018 : 11-minute read

5 Ways to Boost Your B2B Messaging (and Untangle the Buyer's Journey) 

Here's a five-step process for identifying key customer insights, untangling the buyer’s journey, and building full-funnel B2B messaging strategies.

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May 5, 2017 : 2-minute read

Reaching the Summit: Top 3 Takeaways from Marketo’s Marketing Nation Summit

Last week, I had the good fortune to attend Marketo’s Marketing Nation Summit in San Francisco. Over the course of two and a half days, I, along with more than 6,000 other marketers, heard topics that ranged from analytics to account-based marketing (ABM) to customer experience (CX). Here are my top three takeaways.

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