October 12, 2018 : 21-minute read

Message Map 101: 7 Steps to Developing an Email Messaging Strategy

How do you make sure your outbound communication delivers a comprehensive, engaging, and consistent message? Try our 7-step strategy to organize key messages and bring true consistency to any campaign. 

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May 24, 2018 : 3-minute read

“Don’t wait—just get started!” and other observations from #SDSummit18

SiriusDecisions Summit 2018 set a new bar for their annual conference—serving a lot less academic viewpoints and a lot more actionable content with hands-on sessions.

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July 26, 2017 : 2-minute read

Elizabeth Sener: Unleashed

This week, we’re featuring our outstanding media coordinator, Elizabeth Sener, who brings years of media buying and planning experience to the Bulldog pack. Now, let us tell you a little more about what makes Liz tick...

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April 4, 2017 : 4-minute read

Creating Killer Content: An Interview with Michael Colon, TD Ameritrade Institutional

Award season is upon us. No, it's not the Oscars; it's the best in B2B marketing. And lucky for us, one of our clients, TD Ameritrade Institutional, recently won a Killer Content Award for best video content. So, we sat down with Michael Colon, TD Ameritrade Institutional’s Senior Manager of Acquisition Marketing, to hear more about the strategy around this winning campaign.

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March 1, 2017 : 5-minute read

Message Maps 101: A Quick Guide to Creating the Perfect Nurture Road Map

So you’ve decided to build an email nurture. That’s great, but how do you make sure that your nurture is comprehensive and that all of your internal stakeholders are happy with the content before spending a lot of time and effort on the copy? Message maps!

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January 12, 2017 : 3-minute read

Alicia Folwarski: Unleashed

Today we’d like to introduce you to Alicia Folwarksi—the almost-model-turned-tech-pro who helps keep our marketing automation team ticking. A native Texan, Alicia spent some time working in education before turning to automation and becoming a Marketo Certified Expert, an Eloqua Master and Inbound Certified

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December 13, 2016 : 7-minute read

Beyond Content: Leveraging Branded Entertainment in B2B

Your banner ads are being blocked. Your emails are being deleted. Your commercials are being skipped. Times are tough, guys. And in an effort to liven things up, brands are turning to content. More specifically, B2B companies are cranking out infographics, case studies, assessments and other forms of “non-vertising” to position themselves as thought leaders and create brand awareness. But is it enough?

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October 7, 2016 : 3-minute read

Jillian Livingstone: Unleashed

This week, we’re featuring Jillian Livingstone, one of our eagle-eyed quality assurance specialists. She’s the one poring over every document that goes out the e-door to make sure we get rid of any typos, errors or grammar no-nos!

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October 5, 2016 : 7-minute read

The Blurred Lines Between Brands and Buddies

Back in the good old days, social media was exclusively for college students. No one had to hem and haw over whether or not they should accept a friend request from their mom, politics were the last thing on anyone’s mind, and there were no advertisements littering your newsfeed. As social media has evolved, one of the most intriguing side effects is how it's transformed the advertising game.

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August 18, 2016 : 5-minute read

Stephen Varga: Unleashed

Stephen Varga: Unleashed

This week, we’re featuring Stephen Varga, our multitalented senior production artist! We call on Stephen to fulfill a variety of tasks around the office. Whether it’s traditional coding, graphic design or crazy 3D modeling, Stephen pulls from his bottomless bag of tricks to make it all happen. He’s like the Mary Poppins of the creative team. 

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August 9, 2016 : 5-minute read

Harnessing the Power of VR and AR Part I: The Latest Trends

Virtual realityAugmented reality. These are terms I’m sure you’ve heard before—but just how much do you know about them? And more importantly—why should you, as a marketer, take notice?

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July 29, 2016 : 3-minute read

Take Your Data from Dirty to Refreshed in 3 Easy Steps

“It’s Dave, not Jake.” You know that uncomfortable moment when you realize you called someone by the wrong name? We all do it, but when it happens in business, it decreases the chances of a lead ever becoming anything more. This is where data comes in.

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July 22, 2016 : 1-minute read

Celebrating Christmas in July with Personalized Content

With Christmas in July fast approaching (July 25, in case you don’t celebrate Christmas in July), all of us at Bulldog decided to take a look back at one of our favorite holiday campaigns.

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June 29, 2016 : 2-minute read

5 Make-or-Break Moments for Your Marketing Campaigns

When driving, inattention to detail can lead to huge fiascos. For marketers, glossing over some of the key specifics, or ignoring them altogether, generally means poor campaign performance—or worse, loss of profits. Here are five guaranteed “campaign killers” to be on the lookout for...

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June 17, 2016 : 0-minute read

Fatherly Advice: 20 Inspiring Life Lessons

Advice from Bulldog Dads

There is something in the nature of parents, mentors and elders that compels them to dole out guidance or, perhaps, serve as a warning to others. In observance of Father’s Day, we’re sharing some nuggets of wise counsel that some of us Bulldogs have received from the fathers and father figures in our lives. 

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May 27, 2016 : 5-minute read

Ready. Fire! Aim. What to Avoid During Demand Gen Planning

When it comes to demand generation, planning comes in two different flavors with their own unique problems: infrastructure and execution. It reminds me of an old story about Uncle Buster. 

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May 23, 2016 : 1-minute read

Polly Allen: Unleashed

Polly Allen: Unleashed

This week, we’re featuring Polly Allen, one of Bulldog Solutions’ magnificent Account Managers. Polly definitely knows her way around the B2B marketing world. For more than 15 years, she has executed major integrated demand generation plans for a multitude of high-tech clients. We think we’re pretty lucky to have Polly in our pack. Read on to find out why!

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May 12, 2016 : 2-minute read

Is Your Marketing Automation Toast?

Is Your Marketing Automation Toast?I call it the “Toaster Syndrome”—the condition in which management believes that automating marketing and demand generation processes is as easy as purchasing a toaster. In these circumstances, marketers must face the unrealistic expectations presented to them head-on. That’s why the toaster analogy is perfect. 

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May 10, 2016 : 3-minute read

Kendra Brown: Unleashed

Kendra is a native Texan and a graduate of the University of Texas at Austin (hook ‘em!). After finishing up her undergrad studies, she went on to complete graduate studies in Organizational and Corporate Communication at Emerson College in Boston before landing back in good ‘ol Austin.

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April 12, 2016 : 2-minute read

Kay Johnson: Unleashed

Kay Johnson: Unleashed

As a native New Yorker, Kay brings a fast-paced, electric sort of energy to the Bulldog team that’s unmatched. In addition to building solid strategies for our clients, she keeps them—and us—constantly laughing with her dry wit and use of exercise balls as chairs.

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March 17, 2016 : 4-minute read

17 Lucky Marketing Limericks

17 Lucky Marketing LimericksTop o’ the mornin’ to ya! In honor of everyone’s favorite beer-drinking holiday, the Bulldog team put their thinking caps on and came up with some fun limericks about all things marketing. Browse a few of our favorites below to get in the spirit and enjoy a chuckle or two on us!

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March 11, 2016 : 4-minute read

6 Ways to Help Your Event Grow Legs

Here in Austin, the sun is shining brighter, the birds are tweeting louder and the traffic is a whole lot traffic-ier than usual. That’s right, folks—SXSW is upon us! All of the excitement got us thinking—how can companies make the most out of their events?

 

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March 8, 2016 : 1-minute read

Robin Campana: Unleashed

Robin Campana: Unleashed

Robin is a financial whiz from Houston, Texas, with more than a decade of experience in all aspects of accounting, HR and financial management. But what’s behind all of her financial smarts? A ton of heart for helping others through her constant involvement and championing of events for Bulldog Solutions’ Dogs for the Ethical Treatment of People and the liveliest, most creatively decorated office of any controller out there. 

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December 21, 2015 : 3-minute read

Videos That Inspired Us in 2015

70% of B2B marketers claim that video performs better than other content for producing conversions, so it’s no wonder it’s become so popular. That’s why, when tasked with spreading holiday cheer, Bulldog knew video was the way to go. To make it extra special, we personalized each video so our nearest and dearest would each receive a customized gift.

So, which videos helped inspire our endeavor? Here are a few we loved in 2015.

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November 26, 2015 : 2-minute read

The Power of Turkey…In Marketing

Thanksgiving is a unique holiday that brings family together over a couple of great things: food, libations, and football. With Americans spending $133.7 million during Black Friday weekend alone, seasonality among advertisements comes as no surprise. To get in on the action, I’d like to highlight some of my favorite marketing campaigns focused on the glorious bird that is the center of an excellent Thanksgiving.

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November 3, 2015 : 4-minute read

Top Galvanize 2015 Takeaways in 140 Characters or Less: Part II

Top Galvanize 2015 Takeaways in 140 Characters or Less: Part II

This past Thursday, marketers were treated to world-class speakers and motivating panel discussions at our Galvanize symposium. Didn’t make it out to the event? Or want to be reminded of some of the memorable moments? Check out the highlights from the first half of the day in our Part I post, and get the scoop on the second half of the day here with a few key takeaways from each speaker pulled from the tweets about each session.

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November 2, 2015 : 4-minute read

Top Galvanize 2015 Takeaways in 140 Characters or Less: Part I

Top Galvanize 2015 Takeaways in 140 Characters or Less: Part IThis past Thursday, marketers were treated to world-class speakers and motivating panel discussions at our Galvanize symposium. Didn’t make it out to the event? Or want to be reminded of some of the memorable moments? Get the scoop on the first half of the day here with a few key takeaways from each speaker pulled from the tweets about each session.

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October 15, 2015 : 5-minute read

Randy Watson: Unleashed

Randy Watson: UnleashedThis week, we’re featuring Randy Watson, who leads the pack at Bulldog. Prior to joining Bulldog, Randy served in executive roles at Acxiom and Alltel Information Systems. In both roles, Randy was responsible for building and bringing to market repeatable, customer-centric innovations. As Bulldog’s CEO, Randy is dedicated to company and team leadership, driving client success and delivering on our business value promise.

 

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October 7, 2015 : 3-minute read

Four Reasons Marketing Conferences Are Worth the Investment

Four Reasons Marketing Conferences Are Worth the InvestmentAt Bulldog, we’re all aflutter knowing that our Galvanize symposium is right around the corner. If you’re looking to attend but aren’t an Austinite, you may be wondering, “How do I justify the cost of entry and travel to my boss?” If you’re local, not having you in the office for the day is probably more likely to be your manager’s main concern. Luckily for you, we’ve compiled a list of reasons that show how conferences like Galvanize are a great investment for your company!

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October 2, 2015 : 2-minute read

Larry McCollum: Unleashed

Larry McCollum: UnleashedLarry is an Austin, Texas native who holds a Bachelor of Fine Arts from Texas State University. Here at Bulldog, he not only applies a wide variety of artistic talents to help bring our clients’ campaigns to life, but his positive attitude is also an integral part of what makes working with Bulldog so fun! 

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September 10, 2015 : 3-minute read

Dishing Up Delight: Learning From MasterChef About Your Personal Brand

Dishing Up Delight: Learning From MasterChef About Your Personal Brand

Well, in addition to solving your current and potential customers’ problems and providing great recommendations, the key to successfully delighting them also lies in your attitude, because when an organization consists of happy, helpful people, it shows! 

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September 4, 2015 : 5-minute read

Marketo Marketing Nation Online: Top 3 Takeaways

Marketo Marketing Nation Online Top 3 TakeawaysOn Wednesday, a dozen or so Bulldogs gathered to attend a viewing party for Marketo's Marketing Nation Online. Here are the top three takeaways or overarching themes of the day with a touch of Bulldog POV mixed in.

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August 26, 2015 : 1-minute read

Exploring Your Creative Toolbox

Exploring Your Creative Toolbox: Five Way to Get Your Creative Juices Flowing

When I was in college, I distinctly remember listening to my professor’s crazy stories about 1970s advertising agencies and thinking, “How the heck did they get anything done?” From big agencies to his own ventures, he’d seen it all, including an art director who could only come up with TV commercials in the bathtub while his copywriter parked himself on the toilet. And while his stories were crazy, I see now that they aren’t far off from the truth—although as a copywriter myself, I would never agree to a toilet-bathtub arrangement!

The big picture here is that we all have our own tricks to getting the job done. And creative teams aren’t the only ones who need to get imaginative—account managers, sales teams, CEOs…practically everyone has to dig deep from time to time. So what do you do when you need a little inspiration? Keep reading for some ideas.

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August 18, 2015 : 4-minute read

Where do customers come from?

When your child asks that uncomfortable question: Where do customers come from?

Eventually, every parent faces the daunting dilemma of answering that uncomfortable question. Should you tell your child the full and unvarnished truth or candy coat the answer to an age-appropriate metaphor? Well, I’m not a psychologist, nor do I play one on TV, so my approach here is to just paint the picture in clear, sharp black and white. So, let’s start with where customers don’t come from…

Continue reading for details on where customers do and don't come from.

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August 3, 2015 : 2-minute read

3 Things I Learned From a 10-Year-Old CEO

Kidpreneur day! 10-year old CEO Mikaila Ulmer joins Bulldog & families

She’s the pint-sized CEO of BeeSweet Lemonade, a social enterprise with a delicious plan to save the bees. Mikaila Ulmer appeared on the series Shark Tank earlier this year, and earned a $60,000 investment. And just last month, Mikaila attended the Kids State Dinner at the White House after receiving a special invitation from First Lady Michelle Obama. 

 

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June 20, 2015 : 3-minute read

Marketing: A Beautiful Game

Marketing A Beautiful GameThe phrase "The Beautiful Game" means something profound to football fans all over the world. I first discovered it watching the Euro 2008 tournament. I quickly became a Germany fan because of the way they played. They were technical and calculated...and also had cool names like "Schweinsteiger." Those first two attributes the modern day marketer also needs to embrace and embody. Germany was up against the Spanish, who play "Tiki-taka" style football with short passes, working the ball through various channels (not to mention flopping). Just like in football, a great marketer needs to move campaigns through different channels and be poised to respond to threats and opportunities. 

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June 17, 2015 : 0-minute read

Volunteering at Community First Village

Volunteering at Community FirstOn Wednesday, June 10, a group of nearly 20 Bulldogs and their families volunteered at Community First Village in east Austin. Check out our photo slideshow capturing some of the experience, from feeding the goats and cleaning out the chicken coop to mastering the fine art of mulching.

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July 22, 2014 : 3-minute read

Content Marketing: How Journalists and PR Professionals Can Help

We’ve all been the new kid on the block at some point. For some of us, we’ve been there many times -- adapting to life’s opportunities and curveballs. And, some of us hold similar career positions our entire lives.

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April 11, 2014 : 3-minute read

Why you are not organized for effective marketing automation: Part 4

Hire or train? Obtaining the right skills for your organization.

We learned in the last edition that roles and responsibilities vary widely, depending on the organizational model your organization employs. Expectations of the very same title in one model may vary widely from expectations in another. As expectations and responsibilities vary, so do the related skill sets and demeanors of the individuals in those positions. So, how will you acquire those necessary skill sets to manage a Demand Center? Further, how will you balance those skills against the personality required to flourish in your particular organizational model?

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April 8, 2014 : 2-minute read

Why you are not organized for effective marketing automation: Part 3

How to fit the right model to your organizational objectives.

We learned last week that each of the organizational models is best suited to overall business goals and the existing organization’s tolerance for new skills and change. In that exercise, we reviewed a short survey of characteristics that might help shape the direction of your organization toward one of the three models: a) integrated automation, b) distributed demand center or c) centralized demand center.

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April 4, 2014 : 2-minute read

Why you are not organized for effective marketing automation: Part 2

How to fit the right model to your organizational objectives

We learned in the last edition that converting from traditional marketing to automated marketing has a major impact on your organization’s Marketing team. Beyond new skills, your team has to adapt the new technology to your processes, and this requires establishing the correct type of organization to accomplish your objectives. The three very different organizational models are:

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March 31, 2014 : 3-minute read

Marketing Automation: Do you understand the different organizational models? Part 1

When converting from traditional marketing to automated marketing, most organizational leaders underestimate the impact this change will have on their people. As with any change of this magnitude, people will fear an inability to adapt to new skill requirements, loss of personal connections and outright job loss. The first step in managing this type of change is to clearly understand the type of organization required to accomplish your organizational goals through automation.

In general, marketing automation is deployed through three very different organizational models.

1.     Integrated automation: automation tools become an integral part of your current organizational structure. The addition of these tools represents a change in the way marketers perform their jobs, but the job function remains essentially the same. While this organization model has the least impact on your people, it may or may not be ideal for meeting your objectives. Considerations include the ability of your current staff to accommodate new skill sets, the ability of your managers to facilitate process changes and integrate new external vendors into the mix.

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February 24, 2014 : 3-minute read

The power of planning

If you don’t know where you are going, you’ll end up someplace else.” – Yogi Berra

I’m not making any plans. I’m just going to let the universe surprise me.” – John Cusack

“Where is your marketing plan?” Over the last year we’ve had the opportunity to talk with leading CMOs across the country to ask them this question. Their answers revealed that marketing plans are spread out all over and kept in different formats. Revisions are often made via email. Moreover, the various parts of marketing organizations often plan in a vacuum, preventing each team from knowing what the others are doing. Sales teams are not leveraging the full breadth of marketing activity because they are simply not informed. And, finally, these plans are typically not linked to specific goals and don’t show when marketing activities drive revenue.

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December 18, 2013 : 2-minute read

Marketers and technologists, united they stand

With marketing technologies on the rise, collaboration between BtoB marketers and technologists has become more prevalent and will continue to be a high priority throughout 2014. “Marketing is about technology and the marketers that embrace technology and the ability to work with technologists function at a higher level,” says Naylor Gray, Bulldog’s Director of Media Services.

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December 3, 2013 : 2-minute read

Bulldog’s BtoB Predictions: Marketing technology and data in 2014

Marketing technology drives BtoB marketing these days. And, it’s safe to say it won’t be letting up any time soon.

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December 1, 2013 : 2-minute read

Bulldog’s BtoB Predictions

2014 will be the year of predictive marketing, revenue attribution and extracting the most value from automation

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November 15, 2013 : 2-minute read

Once Upon a Tweet

Though a tweet only gets you 140 characters, it can still pack a powerful punch. But, there’s still some hoopla as to how effective the use of Twitter is for business objectives.

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October 25, 2013 : 3-minute read

Eloqua Experience 2013: Shout outs and keynotes

Eloqua Experience 2013 has sadly come to an end. And, though there are many things I want to cover in depth, I’ll keep it relatively short and sweet today. The event was amazing. The end.

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