As a marketer, ask yourself: What kinds of messages am I sending out to my customer base? Are they general and untargeted? Or are they just the opposite—relevant, valuable messages that are tailored to each individual prospect? If it’s the latter, then congrats—you’re ahead of the curve. But if you’re still flooding your client base with pointless, unrelated messages, here are a few reasons why you should consider implementing interactive content in your next campaign.