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Latest from Bulldog Solutions

Time to Engage: Why Interactive Content Should Be the Focus of Your Next B2B Campaign

As a marketer, ask yourself: What kinds of messages am I sending out to my customer base? Are they general and untargeted? Or are they just the opposite—relevant, valuable messages that are tailored to each individual prospect? If it’s the latter, then congrats—you’re ahead of the curve. But if you’re still flooding your client base with pointless, unrelated messages, here are a few reasons why you should consider implementing interactive content in your next campaign.

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Creating Killer Content: An Interview with Michael Colon, TD Ameritrade Institutional

Award season is upon us. No, it's not the Oscars; it's the best in B2B marketing. And lucky for us, one of our clients, TD Ameritrade Institutional, recently won a Killer Content Award for best video content. So, we sat down with Michael Colon, TD Ameritrade Institutional’s Senior Manager of Acquisition Marketing, to hear more about the strategy around this winning campaign.

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Becoming Irresistible

Last summer, a group of Bulldogs attended the Austin Business Journal’s Best Places to Work award luncheon. When we saw all the cool things companies were doing to stand out, our leadership team started to think—how can we be among the best? How can Bulldog Solutions become a more irresistible place to work?

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Your 7-Step Checklist to Creating Content That Works

In our previous blog, we wrote about “naked content,” our theory that high-quality content cannot stand on its own. In this installment, we will give you a practical “before, during and after” guide to make sure you don’t leave your content exposed.

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Three Steps to Creating a Culture That Embraces Metrics That Suck

There’s a disconnect between what we say as B2B executives and marketing leaders and how we lead and act on the metrics we ask for and celebrate. It’s time to follow through on what we say we believe and embrace metrics that suck—or that just don’t seem quite right. Here are three actions to take today to change the way we look at metrics.

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Dynamic Creative in B2B

For many years, dynamic creative, or optimizing digital creative (banners, search, websites, mobile) based on the person we are showing our message to, has been a common practice. Who wouldn't want to get five times more impact from the same dollar spend? It's just common sense.

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17 Lucky Marketing Limericks

Top o’ the mornin’ to ya! In honor of everyone’s favorite beer-drinking holiday, the Bulldog team put their thinking caps on and came up with some fun limericks about all things marketing. Browse a few of our favorites below to get in the spirit and enjoy a chuckle or two on us!

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The What, Why and How of Lead Source Tracking

As an agency partner, we work with a number of enterprise B2B clients to define their lead management process. From sales and marketing alignment workshops to lead scoring and lead source tracking, we have seen our fair share of business use cases and processes. Here’s the what, why and how of the Bulldog method for lead source tracking.

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