I’m not here to extol the benefits of direct mail. That’s trodden ground.
No, I’m on a bigger mission: to unsuck B2B marketing. And today I’m focusing on direct mail—because it's a particularly expensive place to suck.
As Chief Creative Officer for Bulldog, Brian serves as the executive creative director for the agency. He’s a marketing and multimedia veteran who has developed the creative and go-to-market strategy (content, tools, tactics, user experience) for many of the largest B2B brands in the world.
Since early 2008, Brian and his team have led the creative strategy and execution of Bulldog’s marketing campaigns for brands like IBM, Box, TD Ameritrade Institutional, Frontier Communications, Time Warner, Intel Healthcare, Bazaarvoice, BlackBerry, Avaya, TD Ameritrade, Sage, Verisign, Zebra Technologies, SunGard, Symantec, Coca-Cola, Red Hat and Oracle. These projects have ranged drastically in both style and format. With every new campaign, Brian looks for opportunities to combine the newest marketing technologies with disruptive creative ideas to shatter previous campaign performance records.
Brian holds a Bachelor of Arts in Computer Animation and Graphic Design from Missouri State University. He's an avid boarder (snow, skate, etc.), runner, climber and general outdoor adventurer.