Brian Maschler

Chief Creative Officer

As Chief Creative Officer for Bulldog, Brian serves as the executive creative director for the agency. He’s a marketing and multimedia veteran who has developed the creative and go-to-market strategy (content, tools, tactics, user experience) for many of the largest B2B brands in the world.

Since early 2008, Brian and his team have led the creative strategy and execution of Bulldog’s marketing campaigns for brands like IBM, Box, TD Ameritrade Institutional, Frontier Communications, Time Warner, Intel Healthcare, Bazaarvoice, BlackBerry, Avaya, TD Ameritrade, Sage, Verisign, Zebra Technologies, SunGard, Symantec, Coca-Cola, Red Hat and Oracle. These projects have ranged drastically in both style and format. With every new campaign, Brian looks for opportunities to combine the newest marketing technologies with disruptive creative ideas to shatter previous campaign performance records. 

Brian holds a Bachelor of Arts in Computer Animation and Graphic Design from Missouri State University. He's an avid boarder (snow, skate, etc.), runner, climber and general outdoor adventurer. 

February 28, 2019 : 5-minute read

3 Creative Ideas for ABM Direct Mail

I’m not here to extol the benefits of direct mail. That’s trodden ground.

No, I’m on a bigger mission: to unsuck B2B marketing. And today I’m focusing on direct mail—because it's a particularly expensive place to suck.  

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January 10, 2019 : 6-minute read

3 Examples of Unconventional B2B Marketing

As a whole, B2B marketing is boring. There, I said it.

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November 27, 2018 : 4-minute read

It’s Time to Rethink H2H: The Key Differences Between B2B and B2C Marketing

Some say B2B and B2C should be lumped into a broader bucket of H2H. But erasing the distinction between B2B and B2C ignores the fact that B2B is a unique beast. Need proof? Here’s a closer look at three of B2B’s conspicuous traits.

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September 7, 2018 : 0-minute read

Rating Your Agency: The B2B Agency Scorecard

Assessing the qualifications of an agency partner isn't easy - especially in the vetting phases. Feel free to use this agency scorecard when rating Bulldog, or any other B2B agency you might be considering.

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October 30, 2017 : 4-minute read

How to Avoid Face Planting with Personalized Video

I was recently discussing a video campaign idea with a B2B marketer who asked me, “Before we move ahead, what’s the ROI of doing this video?” I presume she was hoping I’d say “$1 million!” or “500% return!”—but, as we all know, that’s impossible to predict.

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September 20, 2016 : 4-minute read

You’ve Got Mail: How to Creatively Engage Business Execs with Direct Mail

Picture your perfect B2B customer. You know, the executive buyers who make the calls and control the budget. If you convince them to buy, you’ll convince the rest of their team. So in the age of modern marketing, how do you peak their interest? For many B2B brands, sending a premium direct mail campaign is an effective option when the odds of breaking through their email inbox are just too small.

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August 25, 2016 : 5-minute read

Harnessing the Power of VR and AR Part II: Applying the Technology in B2B Marketing

Leading brands are leveraging VR and AR to create memorable experiences that enhance their brands. That's great for consumer-oriented initiatives, but what about B2B marketers? 

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