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Strategic Planning

At Bulldog, we break down strategic planning into two key practice areas.

First, we develop a clear view of your customer and your business dynamics; how your customer performs research and why they select you (or your competition). With this intelligence, we put together a detailed plan for how to target and engage the right buyers. The second area of planning uses insights about your customer as a foundation to analyze and plan the content you’ll need to fuel your marketing mix.

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Integrated Marketing Planning

So many factors to consider.
So little time.

It’s a struggle to keep up with an ever-changing B2B buyer—and the buying committee around them. We help our clients understand their customer, competition, category and cultural trends that are impacting their business. We use those insights to establish the right target audience, goals, data needs, marketing technology stack—and ultimately, a program design. That’s no small order—especially for marketers that need to move quickly.

  • Competitive Research
  • Positioning
  • Messaging Frameworks
  • Persona Research & Development
  • Customer Journey Mapping
  • SEO/SEM Analysis
  • Touchpoint Analysis
  • Performance Benchmarking & Goal setting
  • Program Design
  • Email Nurture Planning
  • Media Strategy

Content

Focus on quality over quantity—and
generate better results.

Using insights gathered from our planning work, we plan a content strategy around your audience. We even leverage IBM Watson to analyze how your content (all of it) compares to your top competitors online. We haven’t met a B2B marketer that wasn’t awestruck at our approach to content analysis. That alone is worth a conversation with our team.

Armed with unique insights into your competitive content mix and how customers are engaging with your content, we put a plan together for “upcycling” (taking older, outdated content that still has lots of value and modernizing it). Every year, our teams are recognized with the B2B industry’s top honors for innovative content because we dig deep to create unique, authentic content for brands.

  • Content Analysis
  • Competitive Content Review
  • Content Strategy & Planning
  • Content Creation
  • Content Syndication
  • Video & Podcast Services
  • Interactive Content
  • Social Media Editorial Planning