“Geek.” Historically, this word was a reference to the academically gifted and socially challenged. Today, technology icons like Mark Zuckerberg and Elon Musk have made “geek” chic. For IT professionals, the question is, “What kind of geek are you?”
Frontier Communications, one of the nation’s largest providers of business internet/Wi-Fi, voice, data and security solutions, recently expanded into new markets. It turned to Bulldog to help generate interest among IT pros at enterprise companies.
By creating a fun and engaging IT-Pro-Inner-Geek Quiz, we were able to test the IT IQ of these IT pros and give them hints on how they can get more out of their telecommunications service. We promoted the assessment with a top-of-the-funnel demand gen campaign, including a full media plan, emails, social and a personalized video invitation for targeted audiences.