Over the last decade, Bulldog has evolved from a demand generation agency to a full-service, integrated B2B marketing agency.
What’s the difference? Our clients need an agency that can go beyond the development of marketing qualified leads (MQLs). Today, our work takes us deep into the choreography of sales conversations and beyond to customer loyalty and advocacy programs. While we’re still exclusively B2B, we’ve added strategic, technical and creative leadership from some of the best creative and technology agencies in the U.S.
We’ve developed four specific marketing disciplines to complement the enterprise B2B marketing teams we support:
Handing off a list of leads to Sales without any context isn’t the habit of a modern marketer. Sales enablement (aka “opportunity acceleration”) refers to activities designed to transform an MQL into revenue. That requires smart, automated nurture streams with content and tools to ensure that your Sales teams are successful in pursuing marketing-generated leads.
Modern marketers know that consumers need social proof to validate a brand prior to purchasing a solution. Ideally, that should come from your happiest customers. Bulldog has a team of certified influencer marketing experts that can activate your customers and increase your positive sentiment online to help you attract and retain more customers.