Marketing Programs

Marketing Programs

Over the last decade, Bulldog evolved from a demand generation agency to a full-service, integrated B2B marketing agency.

What’s the difference? Our clients need an agency that can go beyond the development of marketing qualified leads (MQLs). Today, we go deep into the choreography of sales conversations - and beyond to customer loyalty and advocacy programs. While we’re still exclusively B2B, we now provide strategic, technical and creative leadership from best in B2B. We're proud that so many of our alumni have taken leadership roles at the top analyst and advisory firms in the U.S.

Work With Us

We’ve developed four specific marketing disciplines to complement the enterprise B2B marketing teams we support:

Demand Creation

The most elemental challenge of the B2B marketer: generating MQLs.

Attracting, engaging and qualifying the right buyers for Sales is an age-old challenge for B2B marketers. You’d think there was a simple formula by now, right? B2B marketers struggle because the criteria for marketing-qualified leads (MQLs) keeps going up—while prospects are increasingly challenging to reach. We sort through the complexity to get demand engines humming.

  • Content Marketing
  • Inbound Marketing
  • Email Marketing
  • Direct Mail
  • Interactive Content & Assessments
  • Lead Generation
  • Lead Nurturing
  • Lead Scoring
  • Retargeting
  • Performance Dashboards (MQL alerts)

Opportunity Acceleration

Sales support: a necessary complement to any demand creation program.

Handing off a list of leads to Sales without any context isn’t the habit of a modern marketer. Sales enablement (aka “opportunity acceleration”) refers to activities designed to transform an MQL into revenue. That requires smart, automated nurture streams with content and tools to ensure that your Sales teams are successful in pursuing marketing-generated leads.

  • Sales Training Content & Portals
  • MQL to SQL conversion
  • Sales Process Optimization
  • Sales Enablement Content
  • Lead Conversion Guides

Account-Based Marketing (ABM)

Strategic marketing programs for high-opportunity target accounts.

With an impressive new array of technology options, the field of ABM is now a celebrity in the B2B marketing space. From intent data to IP-targeted media, new solutions are offering both capability and complexity for marketers looking to run effective, scale-able ABM programs. We’ve teamed up with our favorite technologies to provide the most impact for our clients.

  • Account Identification
  • Predictive Targeting
  • Custom Content Creation & Personalization
  • Website Personalization
  • Account-Based Retargeting
  • Account-Based Advertising (IP-Targeted Digital Media)
  • Sales Enablement
  • Account-Level Performance Dashboards

Influencer-Advocate Marketing

Your brand’s promise of support can’t end with the purchase.

Modern B2B marketers are leading post-funnel communications. They know that consumers need social proof to validate a brand prior to purchasing a solution. Ideally, that should come from your best customers. Bulldog can activate your customers and increase your positive sentiment online to help you attract and retain more customers.

  • Customer engagement strategy
  • Influitive-certified programs
  • Advocacy content creation
  • Influencer identification & activation
  • Community management
  • Customer newsletters
  • Social listening & response
  • Customer-advocate engagement dashboards