Over the last decade, Bulldog evolved from a demand generation agency to a full-service, integrated B2B marketing agency.
What’s the difference? Our clients need an agency that can go beyond the development of marketing qualified leads (MQLs). Today, we go deep into the choreography of sales conversations - and beyond to customer loyalty and advocacy programs. While we’re still exclusively B2B, we now provide strategic, technical and creative leadership from the best in B2B. We're proud that so many of our alumni have taken leadership roles at the top analyst and advisory firms in the U.S.
We’ve developed four specific marketing disciplines to complement the enterprise B2B marketing teams we support:
Handing off a list of leads to Sales without any context isn’t the habit of a modern marketer. Sales enablement (aka “opportunity acceleration”) refers to activities designed to transform an MQL into revenue. That requires smart, automated nurture streams with content and tools to ensure that your Sales teams are successful in pursuing marketing-generated leads.
Modern B2B marketers are leading post-funnel communications. They know that consumers need social proof to validate a brand prior to purchasing a solution. Ideally, that should come from your best customers. Bulldog can activate your customers and increase your positive sentiment online to help you attract and retain more customers.