What Is Modern Marketing?

Just combine the emotional inspiration of “brand” marketing with the digital disciplines of “demand gen” marketing to put amazing programs in market that track to a real pipeline. That’s easier said than done—so this blog provides a look under the hood.

October 12, 2018 : 21-minute read

Message Map 101: 7 Steps to Developing an Email Messaging Strategy

How do you make sure your outbound communication delivers a comprehensive, engaging, and consistent message? Try our 7-step strategy to organize key messages and bring true consistency to any campaign. 

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October 4, 2018 : 5-minute read

5 Things I Learned From SiriusDecisions' Powering ABM Forum

One overarching theme dominated the conference: Personalized messaging and accurate engagement metrics are crucial to the success of any account-based marketing (ABM) campaign.

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September 22, 2018 : 5-minute read

What Adobe’s Acquisition of Marketo Will Mean for B2B Marketers in 5 Years

This week, Adobe announced its acquisition of the marketing-automation firm Marketo for $4.75 billion. Bulldog's VP of Marketing Technology offers his top top six (100% true) predictions for what this acquisition will mean to B2B marketers in five years. 

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September 11, 2018 : 6-minute read

2019 B2B Planning Primer: 3 Essential Tips for Marketers

What distinguishes the companies that are great at planning? Here are three simple tips and tricks from the the best companies and marketing teams we’ve worked with—and key questions to ask yourself to plan for 2019.

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