What Is Modern Marketing?

Just combine the emotional inspiration of “brand” marketing with the digital disciplines of “demand gen” marketing to put amazing programs in market that track to a real pipeline. That’s easier said than done—so this blog provides a look under the hood.

October 20, 2018 : 11-minute read

5 Ways to Boost Your B2B Messaging (and Untangle the Buyer's Journey) 

Here's a five-step process for identifying key customer insights, untangling the buyer’s journey, and building full-funnel B2B messaging strategies.

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October 12, 2018 : 21-minute read

Message Map 101: 7 Steps to Developing an Email Messaging Strategy

How do you make sure your outbound communication delivers a comprehensive, engaging, and consistent message? Try our 7-step strategy to organize key messages and bring true consistency to any campaign. 

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October 4, 2018 : 5-minute read

5 Things I Learned From SiriusDecisions' Powering ABM Forum

One overarching theme dominated the conference: Personalized messaging and accurate engagement metrics are crucial to the success of any account-based marketing (ABM) campaign.

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September 22, 2018 : 5-minute read

What Adobe’s Acquisition of Marketo Will Mean for B2B Marketers in 5 Years

This week, Adobe announced its acquisition of the marketing-automation firm Marketo for $4.75 billion. Bulldog's VP of Marketing Technology offers his top top six (100% true) predictions for what this acquisition will mean to B2B marketers in five years. 

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