SiriusDecisions Summit 2018 set a new bar for their annual conference—serving a lot less academic viewpoints and a lot more actionable content with hands-on sessions. Our team sat in on topics surrounding intent, personalization, GDPR, and, of course, The Demand Unit (see last year’s article, Leads are Dead).
I don’t know about you, but I’m completely in the spirit of the season—the planning season, that is. At the end of the year, it’s great to look back on all of our successes, but it can be even more exciting to turn toward what’s ahead. Hopefully, you’ve already started planning for 2018, and now you’re refining strategies, messages, plans and tactics.