B2B Perspectives

On Being Agile

Agile has become yet another overused buzz word in the modern marketing lexicon. It sits up there with other bullsh*t bingo buzzwords like paradigm, strategic, integrated and best practice...

Read More

3 Reasons Your Agency Relationship Will Fail

We identified more than a dozen characteristics that we identified as risk factors; client attributes that limited our ability to deliver the best outcomes and drive high customer satisfaction. Stack-ranked, here are the top three.

Read More

Part 5: Five Steps to Thriving in the Age of the Customer

After weeks of studying what it takes to thrive in the age of the customer, we conclude this series with five recommendations for transforming your marketing efforts, so you can lead your company to greater success. Sure it's hard, and there will be obstacles, but it’s a journey worth taking.

Read More

Part 3: Customer Obsession Relies on Marketing

If it feels like you’re a little behind or perhaps struggling to keep up with ever-increasing customer demands, you‘re not alone. It could be that the 20-year business cycle in which the most successful enterprises are reinventing themselves to understand and serve increasingly powerful customers is already 30% behind us. That's right, this cycle Forrester deemed the age of the customer started in 2010 and has been going strong for over six years now—and it’s really beginning to pick up speed.

Read More