September 07 2018
Rating Your Agency: The B2B Agency Scorecard
Who is the "Best B2B Agency"?
That depends on what you're looking for. But even then, assessing the qualifications of an agency partner isn't easy - especially in the vetting phases. Each agency tends to present differently and emphasize different attributes. We've found some common patterns in the attributes that B2B enterprise marketing teams are looking when hiring a new agency.
In the spirit of transparency, we created a simple checklist. Feel free to use this agency scorecard when rating Bulldog, or any other B2B agency you might be considering. Or, if you're already working with an agency, use this scorecard during your next quarterly business review.