B2B Perspectives

3 Creative Ideas for ABM Direct Mail

I’m not here to extol the benefits of direct mail. That’s trodden ground. No, I’m on a bigger mission: to unsuck B2B marketing. And today I’m focusing on direct mail—because it's a particularly expensive place to suck.  

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Time to Engage: Why Interactive Content Should Be the Focus of Your Next B2B Campaign

As a marketer, ask yourself: What kinds of messages am I sending out to my customer base? Are they general and untargeted? Or are they just the opposite—relevant, valuable messages that are tailored to each individual prospect? If it’s the latter, then congrats—you’re ahead of the curve. But if you’re still flooding your client base with pointless, unrelated messages, here are a few reasons why you should consider implementing interactive content in your next campaign.

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