What Is Modern Marketing?

Just combine the emotional inspiration of “brand” marketing with the digital disciplines of “demand gen” marketing to put amazing programs in market that track to a real pipeline. That’s easier said than done—so this blog provides a look under the hood.

September 22, 2018 : 5-minute read

What Adobe’s acquisition of Marketo will mean for B2B marketers in 5 years

This week, Adobe announced its acquisition of the marketing-automation firm Marketo for $4.75 billion. Bulldog's VP of Marketing Technology offers his top top six (100% true) predictions for what this acquisition will mean to B2B marketers in five years. 

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September 11, 2018 : 6-minute read

2019 B2B Planning Primer: 3 Essential Tips for Marketers

What distinguishes the companies that are great at planning? Here are three simple tips and tricks from the the best companies and marketing teams we’ve worked with—and key questions to ask yourself to plan for 2019.

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September 7, 2018 : 0-minute read

Rating Your Agency: The B2B Agency Scorecard

Assessing the qualifications of an agency partner isn't easy - especially in the vetting phases. Feel free to use this agency scorecard when rating Bulldog, or any other B2B agency you might be considering.

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September 5, 2018 : 0-minute read

On Being Agile

Agile has become yet another overused buzz word in the modern marketing lexicon. It sits up there with other bullsh*t bingo buzzwords like paradigm, strategic, integrated and best practice...

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