What Is Modern Marketing?

Just combine the emotional inspiration of “brand” marketing with the digital disciplines of “demand gen” marketing to put amazing programs in market that track to a real pipeline. That’s easier said than done—so this blog provides a look under the hood.

December 22, 2017 : 2-minute read

’Tis the Season…to Be Planning

I don’t know about you, but I’m completely in the spirit of the season—the planning season, that is. At the end of the year, it’s great to look back on all of our successes, but it can be even more exciting to turn toward what’s ahead. Hopefully, you’ve already started planning for 2018, and now you’re refining strategies, messages, plans and tactics.

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October 30, 2017 : 4-minute read

How to Avoid Face Planting with Personalized Video

I was recently discussing a video campaign idea with a B2B marketer who asked me, “Before we move ahead, what’s the ROI of doing this video?” I presume she was hoping I’d say “$1 million!” or “500% return!”—but, as we all know, that’s impossible to predict.

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August 29, 2017 : 4-minute read

Becoming Irresistible

Last summer, a group of Bulldogs attended the Austin Business Journal’s Best Places to Work award luncheon. When we saw all the cool things companies were doing to stand out, our leadership team started to think—how can we be among the best? How can Bulldog Solutions become a more irresistible place to work?

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August 22, 2017 : 4-minute read

Your 7-Step Checklist to Creating Content That Works

In our previous blog, we wrote about “naked content,” our theory that high-quality content cannot stand on its own. In this installment, we will give you a practical “before, during and after” guide to make sure you don’t leave your content exposed.

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