Holiday Resiliency: Chapter 1


Holiday Resiliency: Chapter 2


Holiday Resiliency: Chapter 3

Holiday Resiliency

SunGard Availability Services is a leading provider of disaster recovery, cloud and managed hosting solutions. They help companies of all sizes ensure the resiliency and availability of mission critical systems, data, applications and infrastructure. SunGard turned to Bulldog to create a campaign that would generate interest and create a sense of urgency around the need for enterprises to have a resilient IT infrastructure and advanced recovery process in the event of unexpected downtime. Bulldog and SunGard partnered to produce “Holiday Resiliency,” a three-part video series utilizing timely holiday humor to unveil SunGard solutions via clever metaphors.

The video series lived on a campaign landing page that was promoted by integrated marketing activities including email, social, PR and paid media efforts. And, the results were excellent:

  • More than 65,000 opens
  • 73 percent first-time responders
  • Nearly 4,000 clicks
  • 122 percent higher click-through rate than average
  • 100 percent higher click-to-open rates than average

Experience the full campaign here.

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