Add Rich Media to Your Marketing Mix

All the Web’s a stage, and you are vying with your competitors to put on the most compelling show. With so many voices clamoring for qualified leads, you may wonder how you can guarantee that your message is reaching your audience. The answer: add a face to your voice with rich media, and you immediately claim the spotlight.

Rich media offers a visually stimulating experience that your audience controls. It can be a powerful lead-marketing tool for your sales and marketing teams. In fact, video in e-mails is proven to increase click-through rates. And, with the right video message, you are three to four times more likely to convert browsers into qualified leads.

There are many ways to incorporate video successfully into marketing programs and campaigns. Video can play a supporting role on Web sites, e-mail communications, Webinars and Webcasts. Additionally, video can be the main character—as with a feature in which your top executive details your company’s offerings.

However, you don’t want to put on a show that will get poor reviews. Studies have already shown that a poor quality video experience can significantly impact your brand. Sometimes a less polished production can work, but more often professional execution of your video deliverables will win over your audience. It’s worth taking the effort to produce and deliver your video in the best possible way.

Bulldog Solutions has developed a suite of products and services to help you meet all your rich media needs. When you partner with Bulldog Solutions for your video, you can trust us to use the best, leading-edge technology for production, post production, hosting and delivery of video assets. Browse our offerings below to see which one fits your requirements, or contact a sales executive for options custom-tailored to your needs.

VIDGETS
Vidgets (video widgets) are designed to quickly incorporate video elements into your Web site.

Step-Outs
A Step-Out is a 30-second video introduction to your site. It helps you interact, guide train and sell more effectively than plain text or graphics.

Step-out options

Scripts Bulldog Solutions template scripts, based on best practices You create your own script, which Bulldog Solutions can optimize for video Actors Choose from the Bulldog Solutions pool of talent Use your own talent or a spokesperson from your company

Call to Action
A Call to Action is a brief video Bulldog Solutions produces and hosts, designed to get the viewer to perform a task (e.g., download a white paper, register for a Webinar, etc.)

Call to Action options

Scripts Bulldog Solutions template scripts, based on best practices You create your own script, which Bulldog Solutions can optimize for video Actors Choose from the Bulldog Solutions pool of talent Use your own talent or a spokesperson from your company

Illustration
An Illustration is an in-depth video depicting a complex process or outlining services (“what we do”). In contrast to the Step-Out or Call to Action, the Illustration video is not constrained by time limits: you take the time required to complete your explanation.

Call to Action options Scripts

Create your own script, which Bulldog Solutions optimizes for video Provide an outline, which Bulldog Solutions fleshes out into a script Actors When producing a “what we do” illustration, we recommend using your company’s spokesperson For process explanations, use an actor from the Bulldog Solutions talent pool or provide your own talent

Rich Media Webcasts

Lead-generation Webcasts can help you identify better leads, shorten your sales cycles and improve return on investment for your marketing spend. Join Bulldog Solutions CEO Rob Solomon and President Todd Davison, and Accela Communications President/CEO Bill Reinstein for this complimentary Webcast. You’ll learn how rich media, lead qualification and other best practices can make Webcasts a powerful lead-generation tool for your sales and marketing teams.