At Bulldog, we break down strategic planning into two key practice areas.
First, we develop a clear view of your customer and your business dynamics; how your customer performs research and why they select you (or your competition). With this intelligence, we put together a detailed plan for how to target and engage the right buyers. The second area of planning uses insights about your customer as a foundation to analyze and plan the content you’ll need to fuel your marketing mix.
It’s a struggle to keep up with an ever-changing B2B buyer—and the buying committee around them. We help our clients understand their customer, competition, category and cultural trends that are impacting their business. We use those insights to establish the right target audience, goals, data needs, marketing technology stack—and ultimately, a program design. That’s no small order—especially for marketers that need to move quickly.