Strategic Planning

Bulldog Solutions Senior Director of Strategic Planning Ahmed Taleb on
getting started with strategic planning.

Strategic planning is the process by which an organization envisions its future and develops strategies, goals, objectives and action plans to achieve that future.

A strategic marketing plan helps organizations apply a methodical, data-driven approach to online marketing activities to ensure they are reaching the right people at the right time. It keeps resources focused on the initiatives most likely to succeed and reduces wasted time and budget.

We help organizations develop strategic marketing plans using a framework based on four key processes:

Learn more about how Bulldog Solutions’ approach to strategic planning can help your organization improve focus and reduce waste.

Additional Resources

Webinar

Outlook 2010: Marketing Plans and Priorities

As the economy slowly shows signs of recovery, almost 40% of BtoB marketers say they plan to boost their marketing budgets next year, according to BtoB's "2010 Outlook: Marketing Priorities and Plans" survey. This Webinar will look in detail at marketers' plans for the upcoming year, including how they plan to allocate their spending across offline and online media platforms. Register now.

Webinar

New Benchmark Data on Effective Demand Generation: How Do You Compare?

An expert panel reviews new research showing how BtoB marketers are finding and nurturing high-quality leads and accelerating their sales pipelines. You'll learn what top-performing marketers are doing to identify high-quality leads, accelerate their pipelines and enable their sales teams to close more deals.

Article

SiriusDecisions Vendor Profile: Bulldog Solutions

Research firm SiriusDecisions says, "For companies in need of specialized marketing process, function and technology expertise, Bulldog Solutions...can deliver value.

Webinar

Reach the Decision Maker: Building Calls to Action That Drive Sales Engagements

In this Webinar, Rob Solomon, CEO of Bulldog Solutions, and Naylor Gray, Global Marketing Director of Frost & Sullivan, review steps for developing a call-to-action strategy that reduces wasted effort and creates specific conversion points that lead to sales and ultimately, better ROI.

Webinar

Conversion Mapping: Building a Call-to-Action Architecture that Speeds Your Sales Pipeline

Successful BtoB marketing organizations must understand the buying behavior of specific decision makers and build an effective call-to-action architecture that matches prospects' buying behavior with specific value offerings designed to satisfy their objections and help move them through the sales pipeline.

Strategic Planning

Additional Resources

Outlook 2010: Marketing Plans and Priorities

New Benchmark Data on Effective Demand Generation: How Do You Compare?

SiriusDecisions Vendor Profile: Bulldog Solutions

Reach the Decision Maker: Building Calls to Action That Drive Sales Engagements

Conversion Mapping: Building a Call-to-Action Architecture that Speeds Your Sales Pipeline

Define Strategy