Strategic PlanningStrategic Planning

Bulldog Solutions Senior Director of Strategic Planning Ahmed Taleb on
getting started with strategic planning.

Strategic planning is the process by which an organization envisions its future and develops strategies, goals, objectives and action plans to achieve that future.

A strategic marketing plan helps organizations apply a methodical, data-driven approach to online marketing activities to ensure they are reaching the right people at the right time. It keeps resources focused on the initiatives most likely to succeed and reduces wasted time and budget.

We help organizations develop strategic marketing plans using a framework based on four key processes:

Learn more about how Bulldog Solutions’ approach to strategic planning can help your organization improve focus and reduce waste.

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Additional Resources

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Webinar

The Demand Center Model, and a Phased Approach to Getting There

SiriusDecisions research reveals that best-in-class marketing organizations achieve 5x better performance than their "average" counterparts. When BtoB marketers are this effective in demand generation, they see results in better marketing and sales alignment and more revenue attributed to the marketing team. In this webinar, demand-gen experts from SiriusDecisions and Bulldog Solutions will review the Demand Center model and outline a three-phased approach used by successful marketing organizations to develop and implement that model.

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Webinar

Creating Memorable Content that Drives Demand

This webinar from the MarketingCloud will review actionable strategies for developing content that gets noticed, and building a content strategy that ensures you’re spending time on content that will pay off. Content is a wide recognized challenge for BtoB marketers; these experts have some advice for meeting the challenge. Register now.

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Podcast

Marketing Growth Strategies: Best Practices in Demand Generation

As a member of your CEO's Growth Team, marketing leadership must be able to effectively establish and generate high-quality leads and improve the effectiveness of sales resources. In this podcast, experts from Bulldog Solutions, BrightTALK and Eloqua discuss effectively structuring demand generation efforts. Topics include:  Best practices for demand generation Tackling marketing automation roadblocks Content strategy and planning Listen now.

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Webinar

BtoB Leading Edge Virtual Trade Show

Want Marketing to be viewed as a driver of revenue and not just a cost center? Then you’ll need to know how to measure and communicate the value of what you do and Marketing's contribution to the company in a language your CMO and CEO understand. (Hint: It’s in revenue and efficiency, not open rates and lead volume.) Bulldog Solutions' VP Best Practices and Strategy Terry Flaherty (left) will host a Webinar on June 23 during BtoB's Leading Edge Virtual Trade Show to discuss key demand-generation metrics you should be viewing and reporting to leave a lasting legacy in your organization. Flaherty will be joined by Rob Butters, Senior Campaign Marketing Manager, US, for Avaya, a Bulldog client who will share his insight into the changing pressures on marketing organizations. w> Register for the Leading Edge Virtual Trade Show.

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Webinar

Changing the Marketing Playbook: A Glimpse into Best Practices for Demand Generation in Europe

Marketing is changing globally: It's no longer sufficient for Marketing simply to pass off leads to Sales—now it must prove its direct impact on revenue. In this webinar, BtoB marketing experts from Frost & Sullivan and Bulldog Solutions will share demand-gen best practices and offer concrete advice on how to deliver on the ever-increasing mandate for Marketing to produce higher, more predictable revenue.

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