Promotion planning is the process of creating an integrated approach for reaching your target audience. It involves identifying, prioritizing and aligning a set of acquisition tactics to drive engagement and data capture.
Sophisticated promotion planning extends well beyond just buying a list and blasting an e-mail (the ineffective but all too common practice of "spray and pray"). It takes a diagnostic approach, using data from each promotion to learn what’s working and what’s not, and apply that to the next efforts.
In this video white paper, Ahmed Taleb, Senior Director of Strategic Planning at Bulldog Solutions, explains how to create an integrated promotion plan.
Learn more about how Bulldog Solutions’ approach to promotion planning can help you leverage opportunities to reach your prospects.
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