Promotion Planning

Promotion planning is the process of creating an integrated approach for reaching your target audience. It involves identifying, prioritizing and aligning a set of acquisition tactics to drive engagement and data capture.

Sophisticated promotion planning extends well beyond just buying a list and blasting an e-mail (the ineffective but all too common practice of "spray and pray"). It takes a diagnostic approach, using data from each promotion to learn what’s working and what’s not, and apply that to the next efforts.

In this video white paper, Ahmed Taleb, Senior Director of Strategic Planning at Bulldog Solutions, explains how to create an integrated promotion plan.

Learn more about how Bulldog Solutions’ approach to promotion planning can help you leverage opportunities to reach your prospects.

Additional Resources

Podcast

Marketing Growth Strategies: Best Practices in Demand Generation

As a member of your CEO's Growth Team, marketing leadership must be able to effectively establish and generate high-quality leads and improve the effectiveness of sales resources. In this podcast, experts from Bulldog Solutions, BrightTALK and Eloqua discuss effectively structuring demand generation efforts. Topics include: Best practices for demand generation Tackling marketing automation roadblocks Content strategy and planning Listen now.

Webinar

A Roadmap for Integrated Sales and Marketing Automation: A More Productive Organization Is Within Reach

The building blocks for true integration between Sales and Marketing do exist. But most companies, even those with CRM and marketing automation in place, haven't yet combined the full power of these platforms. The challenge is not why ambitious marketing organizations should push for integration of sales and marketing automation, but how? The benefits are evident: lower cost, higher efficiency, greater accountability and shorter sales cycles.

Webinar

Demand Generation Benchmark Data: How Your Peers Are Engaging and Converting More Leads

If you're accountable for the number and quality of leads your company engages and converts, you'll want access to up-to-date benchmark data that shows how your successful peers are driving demand. In this on-demand Webinar, demand-generation agency Bulldog Solutions and Frost & Sullivan, the growth partnership company, will present new data from the Executive Benchmark Assessment. They'll also share case studies and examples from high-performing marketers at GIL, the Growth Innovation and Leadership Conference that took place earlier in the month in San Jose, California.

Webinar

How to Enable (and Impress) Your Sales Team with Content that Matters

IDC research shows that up to 80% of the content Marketing generates is not used by Sales, even though much of it is specifically created for them. In this Webinar, marketing intelligence provider IDC will outline an approach to content development that heals the disconnect between the content that Marketing creates and what Sales is doing to engage and convert prospects.

Webinar

Reach the Decision Maker: Building Calls to Action That Drive Sales Engagements

In this Webinar, Rob Solomon, CEO of Bulldog Solutions, and Naylor Gray, Global Marketing Director of Frost & Sullivan, review steps for developing a call-to-action strategy that reduces wasted effort and creates specific conversion points that lead to sales and ultimately, better ROI.

Promotion Planning

Additional Resources

Marketing Growth Strategies: Best Practices in Demand Generation

A Roadmap for Integrated Sales and Marketing Automation: A More Productive Organization Is Within Reach

Demand Generation Benchmark Data: How Your Peers Are Engaging and Converting More Leads

How to Enable (and Impress) Your Sales Team with Content that Matters

Reach the Decision Maker: Building Calls to Action That Drive Sales Engagements

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