Message Development

Message development is the process of determining the topics, presenters, tone, layout and other communications elements that will engage your most valuable prospects and drive them into sales conversations.

Competition for your prospects’ attention is growing. Creating powerful and compelling messaging has never been more important, as it creates a bridge between a top-of-mind issue and your company. Relevant messaging reaches your audience and assuages their fears and anxieties with credible offerings that pair value (your thought leadership content) with fulfillment (in the form of your offering). Effective calls to action convert them to deeper levels of engagement.

Learn more about how Bulldog Solutions’ approach to message development can help you reach the right people at the right time.

In this video white paper, Ahmed Taleb, Senior Director of Strategic Planning at Bulldog Solutions, explains how to create effective calls to action.

Additional Resources

Podcast

Marketing Growth Strategies: Best Practices in Demand Generation

As a member of your CEO's Growth Team, marketing leadership must be able to effectively establish and generate high-quality leads and improve the effectiveness of sales resources. In this podcast, experts from Bulldog Solutions, BrightTALK and Eloqua discuss effectively structuring demand generation efforts. Topics include: Best practices for demand generation Tackling marketing automation roadblocks Content strategy and planning Listen now.

Webinar

From Inquiry to Opportunity: How to Engage Prospects Throughout the Funnel

To be successful at driving revenue—not just leads—BtoB marketers must understand how to engage prospects throughout the funnel. From top-of-funnel activity all the way through to opportunity, and, for that matter, to setting up Sales for a closed deal, what you say and how you say it matters. Join experts from NetProspex and Bulldog Solutions to learn tactics to fill your sales funnel and to build a comprehensive segmentation and messaging strategy that can make you a marketing superstar.

Webinar

A Roadmap for Integrated Sales and Marketing Automation: A More Productive Organization Is Within Reach

The building blocks for true integration between Sales and Marketing do exist. But most companies, even those with CRM and marketing automation in place, haven't yet combined the full power of these platforms. The challenge is not why ambitious marketing organizations should push for integration of sales and marketing automation, but how? The benefits are evident: lower cost, higher efficiency, greater accountability and shorter sales cycles.

Webinar

Demand Generation Benchmark Data: How Your Peers Are Engaging and Converting More Leads

If you're accountable for the number and quality of leads your company engages and converts, you'll want access to up-to-date benchmark data that shows how your successful peers are driving demand. In this on-demand Webinar, demand-generation agency Bulldog Solutions and Frost & Sullivan, the growth partnership company, will present new data from the Executive Benchmark Assessment. They'll also share case studies and examples from high-performing marketers at GIL, the Growth Innovation and Leadership Conference that took place earlier in the month in San Jose, California.

Webinar

How to Enable (and Impress) Your Sales Team with Content that Matters

IDC research shows that up to 80% of the content Marketing generates is not used by Sales, even though much of it is specifically created for them. In this Webinar, marketing intelligence provider IDC will outline an approach to content development that heals the disconnect between the content that Marketing creates and what Sales is doing to engage and convert prospects.

Message Development

Additional Resources

Marketing Growth Strategies: Best Practices in Demand Generation

From Inquiry to Opportunity: How to Engage Prospects Throughout the Funnel

A Roadmap for Integrated Sales and Marketing Automation: A More Productive Organization Is Within Reach

Demand Generation Benchmark Data: How Your Peers Are Engaging and Converting More Leads

How to Enable (and Impress) Your Sales Team with Content that Matters

Define Strategy