Audience definition is the process of uncovering the key attributes of your most valuable customers and creating buyer personas to help focus your marketing efforts on engaging high-potential prospects. As pressure increases to make every dollar of the marketing spend count, the ability to focus on the right audience at the right time becomes more important.
Buyer personas can:
- Help simplify the process of targeting and reaching the right audience at the right time.
- Provide more directly actionable insights.
- Help bridge the gap between buying behavior and successful sales engagements with relevant calls to action.
- Align sales and marketing objectives and activities.
In this video white paper, Ahmed Taleb, Senior Director of Stragic Planning at Bulldog Solutions, explains how to create effective buyer personas.
Learn more about how Bulldog Solutions’ approach to audience development can help focus your marketing efforts on engaging high-potential prospects.
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