Audience Definition

Audience definition is the process of uncovering the key attributes of your most valuable customers and creating buyer personas to help focus your marketing efforts on engaging high-potential prospects. As pressure increases to make every dollar of the marketing spend count, the ability to focus on the right audience at the right time becomes more important.

Buyer personas can:

Help simplify the process of targeting and reaching the right audience at the right time.
Provide more directly actionable insights.
Help bridge the gap between buying behavior and successful sales engagements with relevant calls to action.
Align sales and marketing objectives and activities.

In this video white paper, Ahmed Taleb, Senior Director of Stragic Planning at Bulldog Solutions, explains how to create effective buyer personas.

Learn more about how Bulldog Solutions’ approach to audience development can help focus your marketing efforts on engaging high-potential prospects.

Additional Resources

Webinar

Creating Memorable Content that Drives Demand

This webinar from the MarketingCloud will review actionable strategies for developing content that gets noticed, and building a content strategy that ensures you’re spending time on content that will pay off. Content is a wide recognized challenge for BtoB marketers; these experts have some advice for meeting the challenge. Register now.

Podcast

Marketing Growth Strategies: Best Practices in Demand Generation

As a member of your CEO's Growth Team, marketing leadership must be able to effectively establish and generate high-quality leads and improve the effectiveness of sales resources. In this podcast, experts from Bulldog Solutions, BrightTALK and Eloqua discuss effectively structuring demand generation efforts. Topics include: Best practices for demand generation Tackling marketing automation roadblocks Content strategy and planning Listen now.

Webinar

From Inquiry to Opportunity: How to Engage Prospects Throughout the Funnel

To be successful at driving revenue—not just leads—BtoB marketers must understand how to engage prospects throughout the funnel. From top-of-funnel activity all the way through to opportunity, and, for that matter, to setting up Sales for a closed deal, what you say and how you say it matters. Join experts from NetProspex and Bulldog Solutions to learn tactics to fill your sales funnel and to build a comprehensive segmentation and messaging strategy that can make you a marketing superstar.

Webinar

A Roadmap for Integrated Sales and Marketing Automation: A More Productive Organization Is Within Reach

The building blocks for true integration between Sales and Marketing do exist. But most companies, even those with CRM and marketing automation in place, haven't yet combined the full power of these platforms. The challenge is not why ambitious marketing organizations should push for integration of sales and marketing automation, but how? The benefits are evident: lower cost, higher efficiency, greater accountability and shorter sales cycles.

Webinar

Demand Generation Benchmark Data: How Your Peers Are Engaging and Converting More Leads

If you're accountable for the number and quality of leads your company engages and converts, you'll want access to up-to-date benchmark data that shows how your successful peers are driving demand. In this on-demand Webinar, demand-generation agency Bulldog Solutions and Frost & Sullivan, the growth partnership company, will present new data from the Executive Benchmark Assessment. They'll also share case studies and examples from high-performing marketers at GIL, the Growth Innovation and Leadership Conference that took place earlier in the month in San Jose, California.

Audience Definition

Additional Resources

Creating Memorable Content that Drives Demand

Marketing Growth Strategies: Best Practices in Demand Generation

From Inquiry to Opportunity: How to Engage Prospects Throughout the Funnel

A Roadmap for Integrated Sales and Marketing Automation: A More Productive Organization Is Within Reach

Demand Generation Benchmark Data: How Your Peers Are Engaging and Converting More Leads

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