Define Strategy

When you apply best practices to the demand creation process, you’ll drive 200% more leads and close more deals than your less sophisticated peers.¹

Bulldog Solutions builds and implements marketing programs that attract more of the right prospects and optimize the leads passed to sales, allowing more resources to be dedicated to higher-quality engagements. We use a strategic planning framework based on four key processes: defining the audience, developing the right message, planning effective promotions and implementing a start-to-finish plan to maximize conversions and drive better ROI.

Explore the links below to learn more about our strategic planning framework.

¹Source: SiriusDecisions

Strategic Planning

Strategic planning is the process by which an organization envisions its future and develops strategies, goals, objectives and action plans to achieve that future.

Audience Definition

Audience definition is the process of uncovering the key attributes of your most valuable customers and creating buyer personas to help focus your marketing efforts on engaging high-potential prospects.

Message Development

Message development is the process of determining the topics, presenters, tone, layout and other communications elements that will engage your most valuable prospects and drive them into sales conversations.

Promotion Planning

Promotion planning is the process of creating an integrated approach for reaching your target audience. It involves identifying, prioritizing and aligning a set of acquisition tactics to drive engagement and data capture.

Additional Resources

Webinar

The Demand Center Model, and a Phased Approach to Getting There

SiriusDecisions research reveals that best-in-class marketing organizations achieve 5x better performance than their "average" counterparts. When BtoB marketers are this effective in demand generation, they see results in better marketing and sales alignment and more revenue attributed to the marketing team. In this webinar, demand-gen experts from SiriusDecisions and Bulldog Solutions will review the Demand Center model and outline a three-phased approach used by successful marketing organizations to develop and implement that model.

Webinar

Creating Memorable Content that Drives Demand

This webinar from the MarketingCloud will review actionable strategies for developing content that gets noticed, and building a content strategy that ensures you’re spending time on content that will pay off. Content is a wide recognized challenge for BtoB marketers; these experts have some advice for meeting the challenge. Register now.

Podcast

Marketing Growth Strategies: Best Practices in Demand Generation

As a member of your CEO's Growth Team, marketing leadership must be able to effectively establish and generate high-quality leads and improve the effectiveness of sales resources. In this podcast, experts from Bulldog Solutions, BrightTALK and Eloqua discuss effectively structuring demand generation efforts. Topics include: Best practices for demand generation Tackling marketing automation roadblocks Content strategy and planning Listen now.

Webinar

BtoB Leading Edge Virtual Trade Show

Want Marketing to be viewed as a driver of revenue and not just a cost center? Then you’ll need to know how to measure and communicate the value of what you do and Marketing's contribution to the company in a language your CMO and CEO understand. (Hint: It’s in revenue and efficiency, not open rates and lead volume.) Bulldog Solutions' VP Best Practices and Strategy Terry Flaherty (left) will host a Webinar on June 23 during BtoB's Leading Edge Virtual Trade Show to discuss key demand-generation metrics you should be viewing and reporting to leave a lasting legacy in your organization. Flaherty will be joined by Rob Butters, Senior Campaign Marketing Manager, US, for Avaya, a Bulldog client who will share his insight into the changing pressures on marketing organizations. w> Register for the Leading Edge Virtual Trade Show.

Webinar

Changing the Marketing Playbook: A Glimpse into Best Practices for Demand Generation in Europe

Marketing is changing globally: It's no longer sufficient for Marketing simply to pass off leads to Sales—now it must prove its direct impact on revenue. In this webinar, BtoB marketing experts from Frost & Sullivan and Bulldog Solutions will share demand-gen best practices and offer concrete advice on how to deliver on the ever-increasing mandate for Marketing to produce higher, more predictable revenue.