When you apply best practices to the demand creation process, you’ll drive 200% more leads and close more deals than your less sophisticated peers.1
Bulldog Solutions builds and implements marketing programs that attract more of the right prospects and optimize the leads passed to sales, allowing more resources to be dedicated to higher-quality engagements. We use a strategic planning framework based on four key processes: defining the audience, developing the right message, planning effective promotions and implementing a start-to-finish plan to maximize conversions and drive better ROI.
Explore the links below to learn more about our strategic planning framework.
1Source: SiriusDecisions
Strategic Planning
Strategic planning is the process by which an organization envisions its future and develops strategies, goals, objectives and action plans to achieve that future.
Audience Definition
Audience definition is the process of uncovering the key attributes of your most valuable customers and creating buyer personas to help focus your marketing efforts on engaging high-potential prospects.
Message Development
Message development is the process of determining the topics, presenters, tone, layout and other communications elements that will engage your most valuable prospects and drive them into sales conversations.
Promotion Planning
Promotion planning is the process of creating an integrated approach for reaching your target audience. It involves identifying, prioritizing and aligning a set of acquisition tactics to drive engagement and data capture.
Additional Resources
