Robust, Efficient Infrastructure
Gartner, Inc. projects that by 2017, CMOs will spend more on information technology than CIOs. This is not surprising, considering the tools that drive the sales and marketing ecosystem continue to evolve, offering advanced methods to automate, optimize and measure key drivers of revenue performance.
The most innovative and successful companies embrace and adopt new technologies—but complement them with continuous process improvement and integration of the data into actionable strategies. Bulldog Solutions’ automation and CRM specialists are equipped with in-depth knowledge and experience in the implementation, integration, management and analytics of data required to meet the unique technology challenges faced by enterprise organizations today.
Bulldog is well versed in helping organizations optimize the five critical competencies that impact a robust, efficient infrastructure; but these are just a quick place to start.
Switching Marketing Automation?
Bulldog Migrate for Marketing Automation
As marketing automation systems gain wider adoption, organizations find it necessary to move from one marketing automation platform to another or to consolidate several marketing automation systems.
The Bulldog Migrate methodology ensures successful automation platform migration or consolidation by focusing on five key areas – lead and campaign processes, data, systems integration, campaign and asset migration and KPI (metrics and reporting), all of which are under a change management umbrella that takes into account global process and skills differences and training and support requirements.
Need Better Metrics Reporting?
Bulldog Full Circle Reporting
Organizations make significant investments in marketing automation and CRM applications to gain visibility of their customer base and business flow. The data gathered in these systems can dramatically impact business results. But, for companies to benefit, these systems must enable a wide range of stakeholders to easily access and analyze demand waterfall and campaign level data in a timely and actionable manner. Dimensional Research conducted a 2012 survey of Salesforce.com users and found that 84 percent of users had challenges with their Salesforce analytics. One of the most common issues reported was the inability to combine sales and marketing data to get a complete analysis of business results.
Bulldog has partnered with Full Circle CRM to deliver analytics that combine marketing data from automation databases with sales data from Salesforce.com to get a complete view of campaign attribution and demand waterfall performance.
Bulldog Full Circle Reporting is a suite of services proven to enable, implement and support the complete capabilities provided by Full Circle CRM.
Today, most B-to-B marketing organizations face poor customer data quality (CDQ). The information in an organization’s contact database could be eroding at a rate of three to seven percent per month as prospects change jobs. Furthermore, today's sophisticated buyers expect the content organizations send them to be targeted to their challenges.
Don’t take the risk. Manage your data and database.
Bulldog CDQ targets five key areas including data discovery, analysis, conversion, cleaning and ongoing quality maintenance. Bulldog is partnered with the best data services experts to provide organizations with best-in-class solutions as part of an integrated demand-generation strategy to improve the revenue performance of marketing campaigns.
Marketing Automation Not Performing?
The Bulldog Boost methodology helps organizations optimize their marketing automation to demonstrate the promise of the automation’s return on investment.
Though many marketing leaders are aware of marketing automation’s benefits, few actually realize its contribution due to lack of resources, process integration and in-house expertise. Whether an organization has an entry-level marketing automation package or a global enterprise implementation, Bulldog Boost helps address all aspects of successful marketing automation including: customer data quality, lead and campaign management, process integration, optimization of core automation and tracking technology.
Implementing Marketing Automation?
The Bulldog Activate methodology guides organizations through the implementation of their new marketing automation system to ensure they get the most out of their technology.
Sirius Decisions conducted a survey of marketing automation users, which indicated that 85 percent of those that currently have deployed a marketing automation solution aren’t getting the most out of their implementation. So, while marketing leaders believe in the promise of marketing automation systems, few actually realize that promise and its benefits.
Bulldog Activate helps organizations address all aspects of successful marketing automation including customer data quality, lead and campaign management, process integration, implementation of core automation and tracking technology, metrics and reporting, staff training and post implementation support.