White papers are among the most popular tools for lead generation1 and are considered critical factors in purchasing decisions: One study found 70% of U.S. information technology professionals rely on white papers to make purchasing decisions.2
White papers, briefing documents and other written assets can:
- Reinforce your position as a thought leader
- Provide a lasting tool for branding because they are easy to forward and print for peer viewing
- Combined with a proprietary registration system, data collection and reporting, be the basis for a successful lead-generation campaign
A video white paper combines the thought leadership of a white paper with the power of rich media, including embedded registration for a seamless user experience and
better behavior tracking.
Learn how Bulldog Solutions creates effective lead-generation campaigns based on white papers and other printed assets.
1Source: "Internet Lead Generation Tops Marketing Initiatives in 2007," TMCNet, February 23, 2007
2Source: ITtoolbox, July 19, 2006
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