Social media refers to technology-enabled forms of media that allow users to engage in the sharing of information and opinions. Social media is characterized by interactivity—it is not a push of information from marketer to prospect, but a conversation that takes place at the convenience of the user.
This may include online forums, communities and social networks; rich media events; blogs; podcasts; syndicated content via RSS; and more.
Social media is most effective as a compliment to an integrated online marketing campaign. It can be a powerful tool to learn more about prospects and customers, build a brand and generate interest that can lead to deeper engagement.
Learn more about how Bulldog Solutions helps develop social media strategies as part of an integrated demand generation campaign.
Additional Resources
