Social media refers to technology-enabled forms of media that allow users to engage in the sharing of information and opinions. Social media is characterized by interactivity—it is not a push of information from marketer to prospect, but a conversation that takes place at the convenience of the user.
Social media tactics relevant to BtoB marketing include online forums, communities and social networks such as LinkedIn, Facebook and Twitter; rich media; blogs; podcasts; and syndicated content via RSS.
Social media is most effective as a compliment to an integrated online marketing campaign. It can be a powerful tool to learn more about prospects and customers, build a community, leverage a brand and generate interest that can lead to deeper engagement.
As with any marketing technology, the value of social media lies not just in the specific network or tool, but in understanding how to best implement it to impact demand generation ROI.
Bulldog Solutions social media practice includes:
- Integration of social media with brand building and lead generation activities
- Best practices for company activity on LinkedIn, Facebook, Twittter and other social networks
- Message development for social media channels
Learn more about how Bulldog Solutions helps develop social media strategies as part of an integrated demand generation campaign.
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