SEM / SEOSEM / SEO

Search engine marketing comprises two primary types of initiatives. Both can be effective ways to drive qualified traffic to your Web site. They are among the fastest growing online advertising tactics.

  • Search Engine Optimization (SEO) (also called natural search): A recent study of marketers found a 39% increase in the number who selected SEO as one of their three top tools for lead generation.1
  • Paid search (also called pay-per-click (PPC) or search engine marketing (SEM) is one of the fastest growing online advertising tactics.

Learn more about how Bulldog Solutions helps develop search engine marketing strategies as part of integrated online marketing strategy.

1Source: DemandGen Report "Demand Generation Benchmark Survey", 2009

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