Executive Benchmark Assessment

For hard-to-reach or executive-level stakeholders, traditional calls to action such as subscribing to a newsletter or
downloading a white paper usually aren’t effective in driving a meaningful engagement. Often these high-level prospects are
too time-pressured to respond to anything less than a high-value offer.

The Executive Benchmark Assessment brings a broader value offering together with consultative selling. It’s designed to
create urgency around an exclusive, executive-to-executive engagement between your organization and your target
prospect. Decision makers are offered valuable information benchmarking their activities against best practices and against
the activities of their peers. The information they share, in turn, fuels consultative selling conversations.

• Engage hard-to-reach decision makers with a valuable offering designed to drive consultative selling
• Create a foundation for an informed sales follow-up, a “warm” call rather than a cold one
• Collect data for peer-to-peer and industry benchmarking
• Re-enforce your organization’s thought leadership

Additional Resources

Webinar

Demand Generation Benchmark Data: How Your Peers Are Engaging and Converting More Leads

If you're accountable for the number and quality of leads your company engages and converts, you'll want access to up-to-date benchmark data that shows how your successful peers are driving demand. In this on-demand Webinar, demand-generation agency Bulldog Solutions and Frost & Sullivan, the growth partnership company, will present new data from the Executive Benchmark Assessment. They'll also share case studies and examples from high-performing marketers at GIL, the Growth Innovation and Leadership Conference that took place earlier in the month in San Jose, California.

Article

Even High-Performing Marketers Struggle with Content, Alignment

Continued struggles in sales and marketing alignment, challenges with marketing automation implementation and the ongoing need for compelling content plague even high-performing marketers, who find they have significant steps to take to shore up the foundations of their demand-generation programs. These are the key findings from the Executive Benchmark Assessment (EBA), a survey created by Frost & Sullivan, the Growth Partnership Company, and Bulldog Solutions to measure the efficacy of BtoB marketers and provide benchmark data. Read the article.

In the News

New Assessment Tool Engages Elusive BtoB Decision Makers

Read the full release.

Webinar

Reach the Decision Maker: Building Calls to Action That Drive Sales Engagements

In this Webinar, Rob Solomon, CEO of Bulldog Solutions, and Naylor Gray, Global Marketing Director of Frost & Sullivan, review steps for developing a call-to-action strategy that reduces wasted effort and creates specific conversion points that lead to sales and ultimately, better ROI.

White Paper

Conversion Mapping: Building a Call-to-Action Architecture that Speeds Your Sales Pipeline

Anticipate your prospects' needs and satisfy their objections to move closer to a sale. This white paper outlines a strategy to create a call-to-action architecture that helps you connect with prospects and sets your sales team up for a successful close.