Your prospects are researching and interacting on their timeline, not yours. If you’re not putting yourself directly in their online path with relevant content when they need it, they’ll work around you.
The most effective way to engage your prospects is to teach, not sell.1 At Bulldog, we use integrated online tactics to help you leverage your thought leadership as a means of gaining insight into – and delivering – what your prospects need.
Explore the links below to learn about specific online engagement tactics.
1Source: "How to Make BtoB Webinars Deliver Better Leads," Forrester Research.
E-mail Campaigns
E-mail is one of the most efficient marketing communications tactics, chosen overwhelmingly by marketers as one of the most important tools in their arsenal. The segmenting, targeting, scalability and reach offered by e-mail makes e-mail campaigns the lynchpins of integrated online marketing plans.
Webinars
The educational format of a Webinar offers an ideal platform to establish and re-enforce thought leadership and reach your audience with credible information that pairs value (your content) with fulfillment (in the form of your offering).
Multimedia
Two key goals of demand generation efforts are to capture as many leads as possible and to effectively follow-up with and engage leads. Multimedia such as video, Flash and audio gives you a rich, interactive and engaging format to deliver information.
White Papers
White papers are among the most popular tools for lead generation and are frequently considered critical factors in purchasing decisions.
Executive Benchmark Assessment
The Executive Benchmark Assessment is designed to create urgency around an exclusive, executive-to-executive engagement between your organization and your target prospect. It helps you reach decision makers with a valuable offering designed to drive consultative selling.
Newsletters
Newsletters are a powerful tool for engaging your prospects on an ongoing basis, building your internal database to leverage for lead generation and staying top-of-mind with prospects.
Social Media
Social media is most effective as a compliment to an integrated online marketing campaign. It can be a powerful tool to learn more about prospects and customers, build a brand and generate interest that can lead to deeper engagement.
SEM / SEO
Search engine marketing comprises two primary types of initiatives. Both can be effective ways to drive qualified traffic to your Web site. They are among the fastest growing online advertising tactics.
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