Engage Audience

Your prospects are researching and interacting on their timeline, not yours. If you’re not putting yourself directly in their online path with relevant content when they need it, they’ll work around you.

The most effective way to engage your prospects is to teach, not sell.¹At Bulldog, we use integrated online tactics to help you leverage your thought leadership as a means of gaining insight into – and delivering – what your prospects need.

Explore the links below to learn about specific online engagement tactics.

¹Source: "How to Make BtoB Webinars Deliver Better Leads," Forrester Research.

E-mail Campaigns

E-mail is one of the most efficient marketing communications tactics, chosen overwhelmingly by marketers as one of the most important tools in their arsenal. The segmenting, targeting, scalability and reach offered by e-mail makes e-mail campaigns the lynchpins of integrated online marketing plans.

Webinars

The educational format of a Webinar offers an ideal platform to establish and re-enforce thought leadership and reach your audience with credible information that pairs value (your content) with fulfillment (in the form of your offering).

Multimedia

Two key goals of demand generation efforts are to capture as many leads as possible and to effectively follow-up with and engage leads. Multimedia such as video, Flash and audio gives you a rich, interactive and engaging format to deliver information.

White Papers

White papers are among the most popular tools for lead generation and are frequently considered critical factors in purchasing decisions.

Executive Benchmark Assessment

The Executive Benchmark Assessment is designed to create urgency around an exclusive, executive-to-executive engagement between your organization and your target prospect. It helps you reach decision makers with a valuable offering designed to drive consultative selling.

Newsletters

Newsletters are a powerful tool for engaging your prospects on an ongoing basis, building your internal database to leverage for lead generation and staying top-of-mind with prospects.

Social Media

Social media is most effective as a compliment to an integrated online marketing campaign. It can be a powerful tool to learn more about prospects and customers, build a brand and generate interest that can lead to deeper engagement.

SEM / SEO

Search engine marketing comprises two primary types of initiatives. Both can be effective ways to drive qualified traffic to your Web site. They are among the fastest growing online advertising tactics.

Additional Content

Webinar

Using Social Media as a Tool to Engage and Convert Your Best Prospects

Marketing creates the opportunity. Sales creates the customer. The best marketing organizations minimize the dropoff between those two functions, ensuring that the marketing-to-sales "handoff," wherever it happens, leads to high conversion from inquiry to qualified lead to customer. More opportunities. More revenue that can be tied back to marketing activity. Social media has a place in BtoB, and it's not just about branding. Marketing and Sales can use social media for their mutual benefit, from initial engagement to sales enablement, with exponential results. In this Webinar, we'll show you how.

Podcast

Marketing Growth Strategies: Best Practices in Demand Generation

As a member of your CEO's Growth Team, marketing leadership must be able to effectively establish and generate high-quality leads and improve the effectiveness of sales resources. In this podcast, experts from Bulldog Solutions, BrightTALK and Eloqua discuss effectively structuring demand generation efforts. Topics include: Best practices for demand generation Tackling marketing automation roadblocks Content strategy and planning Listen now.

Webinar

Demand Generation Focus Week from OMC: Metrics that Matter to Your CMO

Join Bulldog Solutions VP, Strategy Terry Flaherty during OMC's Demand Generation Week. OMC is offering this new series of online marketing educational events, each featuring a week of topically focused Webinars, thought leader video interviews, expert Q&A sessions, white papers, podcasts, webcasts, and more. Register now.

Webinar

From Inquiry to Opportunity: How to Engage Prospects Throughout the Funnel

To be successful at driving revenue—not just leads—BtoB marketers must understand how to engage prospects throughout the funnel. From top-of-funnel activity all the way through to opportunity, and, for that matter, to setting up Sales for a closed deal, what you say and how you say it matters. Join experts from NetProspex and Bulldog Solutions to learn tactics to fill your sales funnel and to build a comprehensive segmentation and messaging strategy that can make you a marketing superstar.

Webinar

Demand Generation Benchmarking: Jump-Start 2011 by Comparing Yourself to the Highest Performers

Benchmarking is one of the most effective ways to determine your demand-generation program's strong and weak points. In this session during MarketingProfs February 11 Digital Marketing World online event, demand-generation agency Bulldog Solutions and Frost & Sullivan, the growth partnership company, will share newly released BtoB benchmark data from the Executive Benchmark Assessment. Register now.