Metrics and AnalysisMetrics and Analysis

A confluence of forces has put increased pressure on marketers to deliver immediate and measurable results from their spend. Now, more than ever, if you can’t quantify the return on investment, you're likely to find your budget decreasing or disappearing before your eyes.

It’s not enough to attract a lot of initial interest in your white paper, or pull off a trade show or Webinar in which the technology runs smoothly, or garner anecdotal compliments and high-fives from the sales team on the results. These are all factors in successful demand generation, but ultimately, they aren’t the right metrics by which to measure it.

Analytics are the answer. A campaign that is driven by data and results in actionable analysis helps you fill your sales pipeline with the prospects that best fit your sales objectives. And that, in turn, helps you shorten your sales cycle and generate the best return on investment. This is the reason more and more dollars are shifting to online marketing: It’s inherently measurable and trackable.

Easy-to-understand campaign data and reporting can help you:

  • Set realistic campaign goals
  • Drive campaign decision-making based on real data from your own campaigns and from benchmarks of others in the industry
  • Improve future initiatives using data from past and current programs
  • Communicate with internal constituents to validate decisions

Learn how Bulldog Solutions incorporates metrics and data analysis to drive continuous improvement in integrated demand-generation programs.

Additional Resources

asset_icon_webinar.png
Webinar

Demand Generation Focus Week from OMC: Metrics that Matter to Your CMO

Join Bulldog Solutions VP, Strategy Terry Flaherty during OMC's Demand Generation Week. OMC is offering this new series of online marketing educational events, each featuring a week of topically focused Webinars, thought leader video interviews, expert Q&A sessions, white papers, podcasts, webcasts, and more. Register now.

asset_icon_webinar.png
Webinar

Make Your Marketing Team a Growth Driver in 2011

It's time to put away the crystal ball. Make 2011 the year your team delivers a marketing forecast that leads to bigger budgets, predictable performance and more power and compensation for Marketing. In this on-demand Webinar, Marketo VP of Marketing Jon Miller and Bulldog Solutions President Todd Davison show how Marketing can step up and deliver a forecast of its own.

asset_icon_webinar.png
Webinar

Benchmarking and Analytics: Using Metrics to Boost BtoB Performance

In this Webinar, Bulldog Solutions Director of Field Marketing Amy Bills and Stratigent VP, Business Development and Technology Bill Bruno will share information about how to use benchmarking and metrics to boost BtoB marketing performance. Register.

asset_icon_webinar.png
Webinar

10 Ways to Recession-Proof Your Lead Generation

Bulldog CEO Rob Solomon and Bill Leake, President and CEO of Apogee Search, review 10 actions you can take today to put your organization in a better position and make your lead-generation activities as effective as possible.

asset_icon_webinar.png
Webinar

A Case Study: Improving Lead Quality and Quantity

In this Webinar you'll get an inside look at some of the lead-generation activities of BearingPoint, one of the world's largest management and technology consulting firms.

Subscribe to Marketing Watchdog Journal