Authoria Case Study
How Authoria Outsourced Webcasts for Maximum Lead-Generation Impact
Summary
Leading provider of talent management solutions outsources lead-generation Webcast production and generates more than 1,000 leads—80% of them considered "highly qualified"—from a single campaign.
Challenge
Retain and nurture prospects identified from lead-generation initiatives and lighten the technical and project management burdens associated with producing a lead-generation Webcast.
Authoria provides talent management solutions that help companies recruit, develop, compensate, retain and engage high-quality employees. More than 300 large organizations, representing more than 4 million employees, work with Authoria’s on-demand talent management solutions to enhance productivity and achieve superior business results.
In 2005, Authoria engaged in several internally run Webcasts as its primary lead-generation activities, in addition to other lead-generation methods, such as e-mail and tradeshows. The Webcasts generated a significant number of quality leads, and Authoria was convinced that Webcasts are a great platform to share expertise and best practices. The company also saw that Webcasts could establish Authoria as a thought leader in talent management, and that Webcasts could occupy a central place in their lead-generation plan.
But the technical aspect of producing a Webcast campaign and its related collateral proved too much for Authoria—they were concerned about the resources required, technical failures and, ultimately, the production quality of the live event.
Solution
Authoria engaged Bulldog Solutions to produce a lead-generation Webcast, removing the registration and technical burdens from Authoria’s plate and introducing new elements of lead nurturing and engagement. The Webcast focused on Authoria’s recruiting solution and was promoted via industry newsletters and Web sites, as well as Authoria’s and other industry e-mail lists.