Bulldogma - Lead Generation Resource Library - Bulldog Solutions, Lead Generation Unleashed

BullDogma Resource Library



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Lead Generation: Here's What You Need to Know

Looking for information on strategies and best practices for successful lead generation? You’re in the right place.

Explore the resources below—just select the links for specific downloads and events.
 

BullDogma Resources

Success in 2008 | Audience Creation | Communications | Lead Generation Best Practices | Sales and Marketing Alignment | Data Analysis and Metrics | FAQs on Lead Generation | Podcasting | Lead Lifecycle Management | Social Media


Success in 2008
Webinar:
Get More Bang from Your Trade Show Budget with Online Marketing

Webinar:
Straight from the Source: Top Online and Email Marketing Trends for 2008

Webinar:
B2B Marketing Roundtable: Hot Trends for 2007
Audience Creation
Webinar:
Craft the E-mail that Gets 'em in the Seats
Webinar:
Find Your Best Customers: Measuring Media Results in a Web 2.0 World
Webinar:
Media Planning for Lead Generation: New Opportunities in a Changing Landscape
Webinar:
An Expert Roundtable on E-mail Deliverability for Lead Generation
Webinar:
Harnessing the Revolution: Media Planning for Lead Generation in a Web 2.0 World
Briefing Document:
Media Planning for Lead Generation
 
Case Study:
How Objectivity Leveraged Campaign Data for More Efficient Audience Creation
Case Study:
How BusinessWeek's Campaign on a Timely Topic Generated More than 2,000 Leads for a Business-to-Business Advertiser
White Paper:
Creating an Audience for Your Lead-Generation Webinar
Case Study:
How SQE Leveraged Thought Leadership to Generate Thousands of Leads
Case Study:
How Vance Publishing Responded Quickly to an Industry Crisis
Article:
Bulldog Solutions President Todd Davison discusses the importance of thought leadership for audience creation in What Do Women Want? MarketingProfs.com, May 11, 2004
communications
Webinar:
A Multimodal Approach for Lead-Generation Success
Webinar:
Developing a Powerful Message for Your Lead-Generation Campaigns
Case Study:
How Early Engagement Helped Eloqua Generate 60% More Opportunities than Expected
White Paper:
Data-Driven Communication: Multiple Touchpoints Build Sales Relationships
Case Study:
How Data-Driven Event Communications Helped DoubleClick Secure an Audience
lead generation
Webinar:
Defining Your Audience: A Step-by-Step Guide to Creating Buyer Personas
White Paper:
Defining Your Audience: A Step-by-Step Guide to Creating Buyer Personas
White Paper:
Marketing in a Slow Economy Requires a Laser Focus
Webinar:
Strategic Marketing Blueprint: Four Steps for Better Lead Generation
Webinar:
Reaching the IT Buyer: An Expert Panel on Technology Marketing
Webinar:
A Case Study: Improving Lead Quality and Quantity
Webinar:
How Smart Marketers Are Planning Lead Generation for 2008
Webinar:
Three Ways to Deliver Better Leads from Your 2008 Marketing Budget
Webinar:
A Framework for Successful Lead Generation
Webinar:
Five Must-Do Actions for Managing Successful Lead Generation
Webinar:
Online Presenting: Improving Your Skills
Webinar:
Six Principles for Better Demand-Generation Tactics (BtoB)
Webinar:
The HyperTh!nker’s Guide to eMarketing
Webinar:
Five Best Practices for Lead Generation: How to Build Your Campaign Like an Industry Leader
Webinar:
Eight Critical Success Factors for B2B Lead Generation
Webinar:
Strategies for Successful Lead-Generation Webinars
White Paper:
Bulldog Solutions Lead-Generation Survey Report 2007
Case Study:
How Authoria Outsourced Webcasts for Maximum Lead-Generation Impact
Case Study:
How Intermec Technologies Maximized the Value of Multiple Webinars
Interview:
5Ms that Matter: A Framework for Successful Lead Generation
Interview:
Webinars Can Power B2B Selling Efforts: Interview with Mr. Koen De Witte, VP, International Strategy, Bulldog Solutions, August 2006
Article:
Bulldog Solutions President Todd Davison helps nonprofits embrace Webinars in Hosting Successful Webinars. Nonprofit Communications Report, November 2005
Article:
Bulldog Solutions President Todd Davison reviews Three Common Mistakes in Using Webinars for Lead Conversion. MarketingProfs.com, July 20, 2004
Article:
Bulldog Solutions President Todd Davison talks about generating new revenue from Webinars. EXPO, October 28, 2004
Article:
Bulldog Solutions President Todd Davison on How to Host a Successful Webinar. MarketingProfs.com, February 17, 2004
Sales and Marketing alignment
Webinar:
Increase Conversion from Marketing to Sales, and Drive More Revenue from Your Lead-Generation Dollars
Webinar:
The Four Costliest Mistakes Marketers Make in Support of Sales Growth
Webinar:
Optimize Leads and Increase Revenue in 2007: CSO Insights’ 13th Annual Sales Performance Optimization Survey Results
Webinar:
Solving the Internal Customer Satisfaction Problem between Sales and Marketing
Data Analysis and Metrics
Webinar:
Business Gain from How You Retain: A CMO Council Study on Making the Most of Your Existing Customers
Webinar:
Putting Metrics to Work: Measurement and Benchmarking for More Effective Lead Generation
Webinar:
Close the Loop: How Data Analysis Can Help You Validate, Improve and Drive Marketing and Sales Strategies
Case Study:
Performance Management Technology Makes Closed-Loop Analysis a Reality for Marketing Organizations
Lead Generation FAQ
Q&A:
40 FAQs on Lead-Generation Webinars
Webinar:
Top 10 Lead-Generation Webinar Questions Answered
podcasting
Podcast:
Lead-Generation Podcasting 101
Lead Lifecycle Management
Interview:
Putting the Customer at the Center of Your Lead Scoring
Briefing Document:
A Seismic Shift in Demand Generation:
Putting Your Leads at the Center of Your Lead Marketing
Briefing Document:
Putting the Customer at the Center of Your Lead Scoring
Social Media
Webinar:
Five Easy Ways to Use Video for More Effective Online Marketing
Webinar:
How to Get Clients to Love Your Brand…And Spread the Word About It
Webinar:
Social Media: Where Should BtoB Marketers Start?
Webinar:
Making Sense of Social Media for BtoB Marketing
Webinar:
Beyond the Mainstream: Reaching IT Pros Through Social Media
Webinar:
The Art and Science of Forming Successful Online Communities