A Practical Approach to Driving Sales and Marketing Alignment

Research shows a clear, proven correlation between a company's performance and the extent to which its sales and marketing organizations are aligned. In fact, companies that reach best practices in alignment stand to close 5x the deals of their counterparts. In this executive roundtable, you'll learn the steps they took to get there—and what you can do immediately to better align your teams and drive more revenue.
View Now.

Setting the Stage for the CRO

CEOs and shareholders alike want to know where the money is—and consequently, a new leadership role has emerged: The Chief Revenue Officer, a personification of sales and marketing alignment. Companies that reach best practices in this alignment stand to close 5x the deals of their counterparts—a revenue impact executives notice. In this webinar, you'll learn the key attributes of the CRO, along with insight on successful marketing and sales alignment from inside leading marketing organizations.

The Demand Center Model, and a Phased Approach to Getting There

SiriusDecisions research reveals that best-in-class marketing organizations achieve 5x better performance than their "average" counterparts. When BtoB marketers are this effective in demand generation, they see results in better marketing and sales alignment and more revenue attributed to the marketing team. In this webinar, demand-gen experts from SiriusDecisions and Bulldog Solutions reviewed the Demand Center model and outlined a three-phased approach used by successful marketing organizations to develop and implement that model. 

How to Prove Marketing's Impact on Revenue: A Case Study with a Practical Approach

What if 80% of your company's revenue was attributable to Marketing—and you could prove it?
The numbers add up to more security, power and compensation for Marketing. But they require a disciplined approach to planning and building demand-generation programs.
In this webinar, Marketo VP of Marketing Jon Miller and Bulldog Solutions President Todd Davison will present a case study of how Marketing can become a powerful revenue engine, and outline a proven, phased approach to moving your company to more effective demand generation.

The Demand Center Model, and a Phased Approach to Getting There

SiriusDecisions research reveals that best-in-class marketing organizations achieve 5x better performance than their "average" counterparts. When BtoB marketers are this effective in demand generation, they see results in better marketing and sales alignment and more revenue attributed to the marketing team.
In this webinar, demand-gen experts from SiriusDecisions and Bulldog Solutions will review the Demand Center model and outline a three-phased approach used by successful marketing organizations to develop and implement that model.

BtoB Leading Edge Virtual Trade Show

Want Marketing to be viewed as a driver of revenue and not just a cost center? Then you’ll need to know how to measure and communicate the value of what you do and Marketing's contribution to the company in a language your CMO and CEO understand. (Hint: It’s in revenue and efficiency, not open rates and lead volume.)

Bulldog Solutions' VP Best Practices and Strategy Terry Flaherty (left) will host a Webinar on June 23 during BtoB's Leading Edge Virtual Trade Show to discuss key demand-generation metrics you should be viewing and reporting to leave a lasting legacy in your organization.

Flaherty will be joined by Rob Butters, Senior Campaign Marketing Manager, US, for Avaya, a Bulldog client who will share his insight into the changing pressures on marketing organizations. w>

Register for the Leading Edge Virtual Trade Show.

Ask the Digital Experts Webinar: Using Social Tools for B2B Storytelling & Demand Generation

Join the social media experts to get all your questions answered about what's working and what's not in social media for BtoB. Social media should be part of best-practices demand-generation: The key to success is understanding how your organization can use an arsenal of tools to attract, engage and convert leads. 
In this Webinar, offered by the Marketing Cloud consortium, Jay Baer, leading social media strategist, and social media experts from BlissPR and The Pedowitz Group, will answer your questions about how can you make social media pay off for your organization.
Register here.
 

How Top Performing B2B Companies Harness the Power of Precision Marketing

In this one-hour Webinar produced by the Marketing Cloud, Jeff Zabin, research director at Gleanster and author of the business bestseller "Precision Marketing" will share his perspective on best practices in B2B Precision Marketing, based on the experiences of more than 300 companies.
You’ll also hear success stories from David Cliche, former VP of Global Marketing (now SVP of Alliances) at Aon Corporation.
Learn how top performers:
• Attract, retain and increase the value of profitable customers
• Capture, integrate, enhance, analyze and act upon firmographic data
• Implement not only the right technologies but also the right business process, organizational resources and performance metrics
Register here.

Demand Generation Focus Week from OMC: Metrics that Matter to Your CMO

Join Bulldog Solutions VP, Strategy Terry Flaherty during OMC's Demand Generation Week.
OMC is offering this new series of online marketing educational events, each featuring a week of topically focused Webinars, thought leader video interviews, expert Q&A sessions, white papers, podcasts, webcasts, and more.
Register now.

Demand Generation Benchmarking: Jump-Start 2011 by Comparing Yourself to the Highest Performers

Benchmarking is one of the most effective ways to determine your demand-generation program's strong and weak points. In this session during MarketingProfs February 11 Digital Marketing World online event, demand-generation agency Bulldog Solutions and Frost & Sullivan, the growth partnership company, will share newly released BtoB benchmark data from the Executive Benchmark Assessment. Register now.

The Essential Sales Playbook: How Marketing Can Align with Sales to Increase Conversion from Lead to Closed Deal

In this Webinar, BtoB sales enablement experts will share the essential components of an effective sales playbook, including where and how sales playbooks are used for the most impact on closed deals and specific playbook examples from some of the most successful BtoB companies.

The State of Marketing Automation 2011: The Tactics & Technologies You Can't Afford to Live Without

This Webinar presents key findings from DemandGen Report as well as observations from marketing automation experts from Genius.com and demand-generation agency Bulldog Solutions about the state of marketing automation in 2011, including adoption rates, forecasts and the right questions to ask.

Finding That Elusive “Marketing Automation Budget"

The fact that budgets are tight is not news to BtoB marketers; however, there are ways to secure budget for revenue-generating programs and strategic initiatives such as marketing automation.

In the thick of the planning season for 2011, you'll want to know what you can do to ensure the kind of budget that will drive the revenue your company requires. 

Make Your Marketing Team a Growth Driver in 2011

It's time to put away the crystal ball. Make 2011 the year your team delivers a marketing forecast that leads to bigger budgets, predictable performance and more power and compensation for Marketing. In this on-demand Webinar, Marketo VP of Marketing Jon Miller and Bulldog Solutions President Todd Davison show how Marketing can step up and deliver a forecast of its own.

Demand Generation Benchmark Data: How Your Peers Are Engaging and Converting More Leads

If you're accountable for the number and quality of leads your company engages and converts, you'll want access to up-to-date benchmark data that shows how your successful peers are driving demand.
 
In this on-demand Webinar, demand-generation agency Bulldog Solutions and Frost & Sullivan, the growth partnership company, will present new data from the Executive Benchmark Assessment.

They'll also share case studies and examples from high-performing marketers at GIL, the Growth Innovation and Leadership Conference that took place earlier in the month in San Jose, California. 

Building the Right Message from First Contact to Close

In this Webinar, experts from Bulldog Solutions and NetProspex will show you some tools and templates to help develop the right message from first contact with a prospect to closed deal.

• How to determine your messaging needs along the buyers’ journey, from gaining permission through overcoming objections through validation
• How to target prospects more efficiently by developing buyer personas
• Strategies, including segmentation, message testing and digital body language, for reaching the right prospects at the right time

Buyer Persona Workshop for BtoB Marketers

Buyer persona development is the key to effective segmentation for online BtoB marketing. And effective segmentation is the they key to better engagement.
 
In this workshop we'll review the steps to developing BtoB buyer personas.
 
You'll learn:

• A flexible template for building personas
• Key attritubutes you must identify to build effective personas
• Recommendations for validating personas

Strategies for Moving Deals More Quickly Through the Sales Pipeline

A deal that stalls close to the finish line can be even more painful than one that falls apart earlier in the pipeline. Resources spent to attract and engage prospects are wasted when the sales team can't convert them. ROI, to say nothing of the finely wrought sales and marketing relationships, suffer greatly.

In this Webinar, SiriusDecisions' Tony Jaros will review pipeline acceleration tales from the front lines, showing how marketers can move these deals more effectively and more quickly. 

Roadmap to Demand Acceleration

This Webinar will show you the Demand Acceleration Framework, a model for building demand-generation programs that deliver measurable sales results. This framework will help you make decisions about marketing resources and show your team where they're performing at or above recommended best practices.

Marketing Excellence and the Art of Winning Customers

Bulldog Solutions CEO Rob Solomon will join Frost & Sullivan for this Webinar, part of the Chairman's Series on Growth. The series is designed to assist companies in increasing their effectiveness and strenthening their key contributing areas as part of the CEO's growth team. Marketing Excellence and the Art of Winning Customers will look at marketing best practices. Register.

Outlook 2010: Marketing Plans and Priorities

As the economy slowly shows signs of recovery, almost 40% of BtoB marketers say they plan to boost their marketing budgets next year, according to BtoB's "2010 Outlook: Marketing Priorities and Plans" survey. This Webinar will look in detail at marketers' plans for the upcoming year, including how they plan to allocate their spending across offline and online media platforms. Register now.

Reach the Decision Maker: Building Calls to Action That Drive Sales Engagements

In this Webinar, Rob Solomon, CEO of Bulldog Solutions, and Naylor Gray, Global Marketing Director of Frost & Sullivan, review steps for developing a call-to-action strategy that reduces wasted effort and creates specific conversion points that lead to sales and ultimately, better ROI.

Conversion Mapping: Building a Call-to-Action Architecture that Speeds Your Sales Pipeline

Successful BtoB marketing organizations must understand the buying behavior of specific decision makers and build an effective call-to-action architecture that matches prospects' buying behavior with specific value offerings designed to satisfy their objections and help move them through the sales pipeline.

Promotion Planning: Maximize Your Marketing Calendar by Making Every Channel Count

In this Webinar, Bulldog Solutions Senior Director of Strategic Planning Ahmed Taleb guides you through a series of exercises designed to help you build an integrated promotion roadmap.

Three Steps to Developing Effective Calls to Action

Bulldog Solutions Senior Director of Strategic Planning, Ahmed Taleb, reviews three steps designed to create compelling BtoB messaging and effective calls to action for your audience segments.

Defining Your Audience: A Step-by-Step Guide to Creating Buyer Personas

BtoB marketers are under increasing pressure to be as efficient as possible with their marketing spend. And audience focus is critical to avoiding wasted resources. Bulldog Solutions Director of Strategic Planning Ahmed Taleb walks you through a step-by-step guide on how to uncover the key attributes of your most valuable customers and how to create buyer personas to help focus your marketing efforts on finding more of them.

Strategic Marketing Blueprint: Four Steps for Better Lead Generation

Bulldog Solutions' Director of Strategic Planning, Ahmed Taleb, walks you through the key steps to creating an effective strategic marketing plan: Identify your audience, develop an effective message, choose key channels for promotion, plan for future lead conversion.

Reaching the IT Buyer: An Expert Panel on Technology Marketing

An expert panel reviews key tactics and strategies that are being used successfully to reach IT buyers, from developers and managers on the front lines on up to the CIO.

The Four Costliest Mistakes Marketers Make in Support of Sales Growth

Can your organization afford to waste resources on leads that Sales can’t—or won’t—act upon? View this Webinar to hear experts from both sides of the divide explain how to avoid waste and bring your teams into alignment to drive powerful results.

Five Must-Do Actions for Managing Successful Lead Generation

This overview of the 5Ms Framework for Successful Lead Generation explains the people, process and technology resources needed to create a sustainable, measurable program. Learn five actions you can take immediately to bring your organization to a new level of performance.

Six Principles for Better Demand-Generation Tactics (BtoB)

This Webinar featuring SiriusDecisions' Tony Jaros defines a "strategy of tactics" designed to help BtoB marketers get better at demand generation—instead of repeating the same tactics over and over.

Developing a Powerful Message for Your Lead-Generation Campaigns

The message—what you say and how you say it—is a critical and sometimes overlooked aspect of a lead-generation initiative. A message can have a huge impact on the success of an initiative—as big as or bigger than the size of your budget or the reach of your promotion database. Are you paying enough attention to the messages that resonate with your prospects, and do you understand why they work? In this Webinar, you’ll learn the key elements of message creation for successful lead generation.

Eight Critical Success Factors for B2B Lead Generation

Lead-generation expert and award-winning MarketingSherpa blogger Brian Carroll shares his expertise on lead generation. Learn strategies for generating high-quality leads a BtoB team requires.

Top 10 Lead-Generation Webinar Questions Answered

You may already know Webinars are an ideal tool for effective lead generation. Whether you're just starting to develop Webinars for lead generation or looking for ways to improve the results of an existing program, you will want to check out this Webinar. Bulldog Solutions CEO Rob Solomon answers 10 FAQs from our "Beyond the Event" series on lead-generation Webinars. Topics such as audience generation, prospect engagement and follow-up are covered.

Digital Body Language: Deciphering Customer Intentions in an Online World

In this Webinar, Eloqua CTO Steve Woods explains how to leverage Digital Body Language to reach the right prospect with the right message, shortening your sales cycle and generating better marketing ROI.

Three Steps to Developing Effective Calls to Action

Bulldog Solutions Senior Director of Strategic Planning, Ahmed Taleb, reviews three steps designed to create compelling BtoB messaging and effective calls to action for your audience segments.

Craft the E-mail that Gets 'em in the Seats

Experts from Bulldog Solutions and design agency Smith-Harmon present tips for creating e-mails that fly above the fray and generate return for your lead-generation investments.

Find Your Best Customers: Measuring Media Results in a Web 2.0 World

Many marketers haven't yet come to grips with how to collect and integrate Web 2.0 activities, digital media and customer-level data, make sense of it, and use the data to drive better multichannel marketing campaigns. In this Webinar, you'll learn how to make sense of cross-channel marketing campaigns.

An Expert Roundtable on E-mail Deliverability for Lead Generation

This panel Webinar provides thoughtful answers to some of the most pressing e-mail deliverability questions your peers are facing, including the use of mobile devices to read e-mail, definitions of standards for measurement of click throughs and open rates, and tips to reach maximum level of deliverability.

Ask the Digital Experts Webinar: Using Social Tools for B2B Storytelling & Demand Generation

Join the social media experts to get all your questions answered about what's working and what's not in social media for BtoB. Social media should be part of best-practices demand-generation: The key to success is understanding how your organization can use an arsenal of tools to attract, engage and convert leads. 
In this Webinar, offered by the Marketing Cloud consortium, Jay Baer, leading social media strategist, and social media experts from BlissPR and The Pedowitz Group, will answer your questions about how can you make social media pay off for your organization.
Register here.
 

The State of Marketing Automation 2011: The Tactics & Technologies You Can't Afford to Live Without

This Webinar presents key findings from DemandGen Report as well as observations from marketing automation experts from Genius.com and demand-generation agency Bulldog Solutions about the state of marketing automation in 2011, including adoption rates, forecasts and the right questions to ask.

Finding That Elusive “Marketing Automation Budget"

The fact that budgets are tight is not news to BtoB marketers; however, there are ways to secure budget for revenue-generating programs and strategic initiatives such as marketing automation.

In the thick of the planning season for 2011, you'll want to know what you can do to ensure the kind of budget that will drive the revenue your company requires. 

Tackling Your Roadblocks to Exceptional Marketing Automation

The benefits of marketing automation to drive targeted prospect engagement are clear. But the road to getting there can be bumpy. In this on-demand Webinar, marketing automation leader Eloqua and demand-generation agency Bulldog Solutions will show you how to prepare to meet the common challenges of marketing automation, and ensure that your team derives substantial ROI from your platform.

Strategies for Moving Deals More Quickly Through the Sales Pipeline

A deal that stalls close to the finish line can be even more painful than one that falls apart earlier in the pipeline. Resources spent to attract and engage prospects are wasted when the sales team can't convert them. ROI, to say nothing of the finely wrought sales and marketing relationships, suffer greatly.

In this Webinar, SiriusDecisions' Tony Jaros will review pipeline acceleration tales from the front lines, showing how marketers can move these deals more effectively and more quickly. 

Six Truths About Marketing Automation (and How to Face Them)

Companies that implement marketing automation platforms successfully can close 400% more deals than those without.
But getting from point A to point B isn't easy. In fact, your road to success should begin with a reality check.

In this Webinar, marketing automation company Manticore Technology and demand-generation agency Bulldog Solutions review six "truths" about marketing automation, and how to address them head-on.

Digital Body Language: Deciphering Customer Intentions in an Online World

In this Webinar, Eloqua CTO Steve Woods explains how to leverage Digital Body Language to reach the right prospect with the right message, shortening your sales cycle and generating better marketing ROI.

Increase Conversion from Marketing to Sales, and Drive More Revenue from Your Lead-Generation Dollars

Rob Solomon, CEO of Bulldog Solutions, and Enrico Brosio, managing director of MarketOne Europe, lay out strategies for increasing the number of leads accepted for action by your sales team—and therefore increasing your revenue and reducing wasted resources.

Setting the Stage for the CRO

CEOs and shareholders alike want to know where the money is—and consequently, a new leadership role has emerged: The Chief Revenue Officer, a personification of sales and marketing alignment. Companies that reach best practices in this alignment stand to close 5x the deals of their counterparts—a revenue impact executives notice. In this webinar, you'll learn the key attributes of the CRO, along with insight on successful marketing and sales alignment from inside leading marketing organizations.

How to Prove Marketing's Impact on Revenue: A Case Study with a Practical Approach

What if 80% of your company's revenue was attributable to Marketing—and you could prove it?
The numbers add up to more security, power and compensation for Marketing. But they require a disciplined approach to planning and building demand-generation programs.
In this webinar, Marketo VP of Marketing Jon Miller and Bulldog Solutions President Todd Davison will present a case study of how Marketing can become a powerful revenue engine, and outline a proven, phased approach to moving your company to more effective demand generation.

The Demand Center Model, and a Phased Approach to Getting There

SiriusDecisions research reveals that best-in-class marketing organizations achieve 5x better performance than their "average" counterparts. When BtoB marketers are this effective in demand generation, they see results in better marketing and sales alignment and more revenue attributed to the marketing team.
In this webinar, demand-gen experts from SiriusDecisions and Bulldog Solutions will review the Demand Center model and outline a three-phased approach used by successful marketing organizations to develop and implement that model.

Creating Memorable Content that Drives Demand

This webinar from the MarketingCloud will review actionable strategies for developing content that gets noticed, and building a content strategy that ensures you’re spending time on content that will pay off. Content is a wide recognized challenge for BtoB marketers; these experts have some advice for meeting the challenge.

Register now.

BtoB Leading Edge Virtual Trade Show

Want Marketing to be viewed as a driver of revenue and not just a cost center? Then you’ll need to know how to measure and communicate the value of what you do and Marketing's contribution to the company in a language your CMO and CEO understand. (Hint: It’s in revenue and efficiency, not open rates and lead volume.)

Bulldog Solutions' VP Best Practices and Strategy Terry Flaherty (left) will host a Webinar on June 23 during BtoB's Leading Edge Virtual Trade Show to discuss key demand-generation metrics you should be viewing and reporting to leave a lasting legacy in your organization.

Flaherty will be joined by Rob Butters, Senior Campaign Marketing Manager, US, for Avaya, a Bulldog client who will share his insight into the changing pressures on marketing organizations. w>

Register for the Leading Edge Virtual Trade Show.

Ask the Digital Experts Webinar: Using Social Tools for B2B Storytelling & Demand Generation

Join the social media experts to get all your questions answered about what's working and what's not in social media for BtoB. Social media should be part of best-practices demand-generation: The key to success is understanding how your organization can use an arsenal of tools to attract, engage and convert leads. 
In this Webinar, offered by the Marketing Cloud consortium, Jay Baer, leading social media strategist, and social media experts from BlissPR and The Pedowitz Group, will answer your questions about how can you make social media pay off for your organization.
Register here.
 

The Essential Sales Playbook: How Marketing Can Align with Sales to Increase Conversion from Lead to Closed Deal

In this Webinar, BtoB sales enablement experts will share the essential components of an effective sales playbook, including where and how sales playbooks are used for the most impact on closed deals and specific playbook examples from some of the most successful BtoB companies.

The Next-Generation Sales Operations Team: Enabling the Transformation

Sales costs are outpacing revenue growth, sales organizations are getting more complex, and technology buyers are complaining that sales reps are out of touch with their needs. Enter the sales operations team, who must step up to be the key driver for increased sales productivity and to set the vision for the sales team.

A Roadmap for Integrated Sales and Marketing Automation: A More Productive Organization Is Within Reach

The building blocks for true integration between Sales and Marketing do exist. But most companies, even those with CRM and marketing automation in place, haven't yet combined the full power of these platforms.

The challenge is not why ambitious marketing organizations should push for integration of sales and marketing automation, but how? The benefits are evident: lower cost, higher efficiency, greater accountability and shorter sales cycles.

Buyer Persona Workshop for BtoB Marketers

Buyer persona development is the key to effective segmentation for online BtoB marketing. And effective segmentation is the they key to better engagement.
 
In this workshop we'll review the steps to developing BtoB buyer personas.
 
You'll learn:

• A flexible template for building personas
• Key attritubutes you must identify to build effective personas
• Recommendations for validating personas

Six Truths About Marketing Automation (and How to Face Them)

Companies that implement marketing automation platforms successfully can close 400% more deals than those without.
But getting from point A to point B isn't easy. In fact, your road to success should begin with a reality check.

In this Webinar, marketing automation company Manticore Technology and demand-generation agency Bulldog Solutions review six "truths" about marketing automation, and how to address them head-on.

Marketing Excellence and the Art of Winning Customers

Bulldog Solutions CEO Rob Solomon will join Frost & Sullivan for this Webinar, part of the Chairman's Series on Growth. The series is designed to assist companies in increasing their effectiveness and strenthening their key contributing areas as part of the CEO's growth team. Marketing Excellence and the Art of Winning Customers will look at marketing best practices. Register.

Keeping Marketing on Course Through Budget Reductions

In this exclusive event for senior marketing executives, Tony Jaros, VP of Research for SiriusDecisions, and Bulldog Solutions CEO Rob Solomon discuss how to manage your marketing team through budget reductions.

Three Steps to Developing Effective Calls to Action

Bulldog Solutions Senior Director of Strategic Planning, Ahmed Taleb, reviews three steps designed to create compelling BtoB messaging and effective calls to action for your audience segments.

10 Ways to Recession-Proof Your Lead Generation

Bulldog CEO Rob Solomon and Bill Leake, President and CEO of Apogee Search, review 10 actions you can take today to put your organization in a better position and make your lead-generation activities as effective as possible.

Defining Your Audience: A Step-by-Step Guide to Creating Buyer Personas

BtoB marketers are under increasing pressure to be as efficient as possible with their marketing spend. And audience focus is critical to avoiding wasted resources. Bulldog Solutions Director of Strategic Planning Ahmed Taleb walks you through a step-by-step guide on how to uncover the key attributes of your most valuable customers and how to create buyer personas to help focus your marketing efforts on finding more of them.

Strategic Marketing Blueprint: Four Steps for Better Lead Generation

Bulldog Solutions' Director of Strategic Planning, Ahmed Taleb, walks you through the key steps to creating an effective strategic marketing plan: Identify your audience, develop an effective message, choose key channels for promotion, plan for future lead conversion.

A Case Study: Improving Lead Quality and Quantity

In this Webinar you'll get an inside look at some of the lead-generation activities of BearingPoint, one of the world's largest management and technology consulting firms.

The Four Costliest Mistakes Marketers Make in Support of Sales Growth

Can your organization afford to waste resources on leads that Sales can’t—or won’t—act upon? View this Webinar to hear experts from both sides of the divide explain how to avoid waste and bring your teams into alignment to drive powerful results.

Expert Roundtable: Media Planning for Lead Generation

In this roundtable, an expert panel reviews the online media landscape, including the new pressures and opportunities presented by social media.

Putting Metrics to Work: Measurement and Benchmarking for More Effective Lead Generation

When you run the marketing organization around metrics, you’re much better prepared to prove the value of your work. In this Webinar, you’ll learn how to incorporate metrics into your marketing organization—not as a static source of reports, but as a cornerstone for strategies to measure and improve your marketing process.

Five Must-Do Actions for Managing Successful Lead Generation

This overview of the 5Ms Framework for Successful Lead Generation explains the people, process and technology resources needed to create a sustainable, measurable program. Learn five actions you can take immediately to bring your organization to a new level of performance.

Five Best Practices for Lead Generation: How to Build Your Campaign Like an Industry Leader

This Webinar explains how to leverage best practices used by industry leaders like Genesys, IBM and BMC Software to generate blockbuster lead-generation campaigns.

Creating Memorable Content that Drives Demand

This webinar from the MarketingCloud will review actionable strategies for developing content that gets noticed, and building a content strategy that ensures you’re spending time on content that will pay off. Content is a wide recognized challenge for BtoB marketers; these experts have some advice for meeting the challenge.

Register now.

From Inquiry to Opportunity: How to Engage Prospects Throughout the Funnel

To be successful at driving revenue—not just leads—BtoB marketers must understand how to engage prospects throughout the funnel. From top-of-funnel activity all the way through to opportunity, and, for that matter, to setting up Sales for a closed deal, what you say and how you say it matters.

Join experts from NetProspex and Bulldog Solutions to learn tactics to fill your sales funnel and to build a comprehensive segmentation and messaging strategy that can make you a marketing superstar.

How to Enable (and Impress) Your Sales Team with Content that Matters

IDC research shows that up to 80% of the content Marketing generates is not used by Sales, even though much of it is specifically created for them. In this Webinar, marketing intelligence provider IDC will outline an approach to content development that heals the disconnect between the content that Marketing creates and what Sales is doing to engage and convert prospects.

Building the Right Message from First Contact to Close

In this Webinar, experts from Bulldog Solutions and NetProspex will show you some tools and templates to help develop the right message from first contact with a prospect to closed deal.

• How to determine your messaging needs along the buyers’ journey, from gaining permission through overcoming objections through validation
• How to target prospects more efficiently by developing buyer personas
• Strategies, including segmentation, message testing and digital body language, for reaching the right prospects at the right time

Buyer Persona Workshop for BtoB Marketers

Buyer persona development is the key to effective segmentation for online BtoB marketing. And effective segmentation is the they key to better engagement.
 
In this workshop we'll review the steps to developing BtoB buyer personas.
 
You'll learn:

• A flexible template for building personas
• Key attritubutes you must identify to build effective personas
• Recommendations for validating personas

Reach the Decision Maker: Building Calls to Action That Drive Sales Engagements

In this Webinar, Rob Solomon, CEO of Bulldog Solutions, and Naylor Gray, Global Marketing Director of Frost & Sullivan, review steps for developing a call-to-action strategy that reduces wasted effort and creates specific conversion points that lead to sales and ultimately, better ROI.

Defining Your Audience: A Step-by-Step Guide to Creating Buyer Personas

BtoB marketers are under increasing pressure to be as efficient as possible with their marketing spend. And audience focus is critical to avoiding wasted resources. Bulldog Solutions Director of Strategic Planning Ahmed Taleb walks you through a step-by-step guide on how to uncover the key attributes of your most valuable customers and how to create buyer personas to help focus your marketing efforts on finding more of them.

Strategic Marketing Blueprint: Four Steps for Better Lead Generation

Bulldog Solutions' Director of Strategic Planning, Ahmed Taleb, walks you through the key steps to creating an effective strategic marketing plan: Identify your audience, develop an effective message, choose key channels for promotion, plan for future lead conversion.

Craft the E-mail that Gets 'em in the Seats

Experts from Bulldog Solutions and design agency Smith-Harmon present tips for creating e-mails that fly above the fray and generate return for your lead-generation investments.

Find Your Best Customers: Measuring Media Results in a Web 2.0 World

Many marketers haven't yet come to grips with how to collect and integrate Web 2.0 activities, digital media and customer-level data, make sense of it, and use the data to drive better multichannel marketing campaigns. In this Webinar, you'll learn how to make sense of cross-channel marketing campaigns.

Using Social Media as a Tool to Engage and Convert Your Best Prospects

Marketing creates the opportunity. Sales creates the customer.

The best marketing organizations minimize the dropoff between those two functions, ensuring that the marketing-to-sales "handoff," wherever it happens, leads to high conversion from inquiry to qualified lead to customer. More opportunities. More revenue that can be tied back to marketing activity.

Social media has a place in BtoB, and it's not just about branding. Marketing and Sales can use social media for their mutual benefit, from initial engagement to sales enablement, with exponential results.

In this Webinar, we'll show you how.

From Inquiry to Opportunity: How to Engage Prospects Throughout the Funnel

To be successful at driving revenue—not just leads—BtoB marketers must understand how to engage prospects throughout the funnel. From top-of-funnel activity all the way through to opportunity, and, for that matter, to setting up Sales for a closed deal, what you say and how you say it matters.

Join experts from NetProspex and Bulldog Solutions to learn tactics to fill your sales funnel and to build a comprehensive segmentation and messaging strategy that can make you a marketing superstar.

Six Truths About Marketing Automation (and How to Face Them)

Companies that implement marketing automation platforms successfully can close 400% more deals than those without.
But getting from point A to point B isn't easy. In fact, your road to success should begin with a reality check.

In this Webinar, marketing automation company Manticore Technology and demand-generation agency Bulldog Solutions review six "truths" about marketing automation, and how to address them head-on.

Benchmarking and Analytics: Using Metrics to Boost BtoB Performance

In this Webinar, Bulldog Solutions Director of Field Marketing Amy Bills and Stratigent VP, Business Development and Technology Bill Bruno will share information about how to use benchmarking and metrics to boost BtoB marketing performance. Register.

Lead Nurturing Case Study: Re-engaging Dormant Leads

Demand generation experts from research firm SiriusDecisions to thought leader Brian Carroll have made clear the power of lead nurturing to improve the rate of closed deals.  
In this Webinar, Bulldog Solutions and software company Mark Logic will present an example of an effective nurturing program that re-engaged dormant leads for Mark Logic, generating additional ROI from an existing internal database and helping the company do more with less in the final quarter of 2009.

Reach the Decision Maker: Building Calls to Action That Drive Sales Engagements

In this Webinar, Rob Solomon, CEO of Bulldog Solutions, and Naylor Gray, Global Marketing Director of Frost & Sullivan, review steps for developing a call-to-action strategy that reduces wasted effort and creates specific conversion points that lead to sales and ultimately, better ROI.

Digital Body Language: Deciphering Customer Intentions in an Online World

In this Webinar, Eloqua CTO Steve Woods explains how to leverage Digital Body Language to reach the right prospect with the right message, shortening your sales cycle and generating better marketing ROI.

Three Steps to Developing Effective Calls to Action

Bulldog Solutions Senior Director of Strategic Planning, Ahmed Taleb, reviews three steps designed to create compelling BtoB messaging and effective calls to action for your audience segments.

10 Ways to Recession-Proof Your Lead Generation

Bulldog CEO Rob Solomon and Bill Leake, President and CEO of Apogee Search, review 10 actions you can take today to put your organization in a better position and make your lead-generation activities as effective as possible.

Defining Your Audience: A Step-by-Step Guide to Creating Buyer Personas

BtoB marketers are under increasing pressure to be as efficient as possible with their marketing spend. And audience focus is critical to avoiding wasted resources. Bulldog Solutions Director of Strategic Planning Ahmed Taleb walks you through a step-by-step guide on how to uncover the key attributes of your most valuable customers and how to create buyer personas to help focus your marketing efforts on finding more of them.

Strategic Marketing Blueprint: Four Steps for Better Lead Generation

Bulldog Solutions' Director of Strategic Planning, Ahmed Taleb, walks you through the key steps to creating an effective strategic marketing plan: Identify your audience, develop an effective message, choose key channels for promotion, plan for future lead conversion.

A Case Study: Improving Lead Quality and Quantity

In this Webinar you'll get an inside look at some of the lead-generation activities of BearingPoint, one of the world's largest management and technology consulting firms.

Increase Conversion from Marketing to Sales, and Drive More Revenue from Your Lead-Generation Dollars

Rob Solomon, CEO of Bulldog Solutions, and Enrico Brosio, managing director of MarketOne Europe, lay out strategies for increasing the number of leads accepted for action by your sales team—and therefore increasing your revenue and reducing wasted resources.

Embracing the Marketing Transformation 2012: Trends, Forecast and Essential Guidance

The newest IDC research reveals that contrary to expectations at the beginning of 2011, revenues are still outpacing marketing investments as we close out the year.* The question then becomes: Will we see more of the same in 2012?
In this webinar featuring experts from research firm IDC and Bulldog Solutions, you'll see where industry leaders are placing their bets as you plan your marketing and sales programs for 2012.

A Practical Approach to Driving Sales and Marketing Alignment

Research shows a clear, proven correlation between a company's performance and the extent to which its sales and marketing organizations are aligned. In fact, companies that reach best practices in alignment stand to close 5x the deals of their counterparts. In this executive roundtable, you'll learn the steps they took to get there—and what you can do immediately to better align your teams and drive more revenue.
View Now.

Creating Memorable Content that Drives Demand

This webinar from the MarketingCloud will review actionable strategies for developing content that gets noticed, and building a content strategy that ensures you’re spending time on content that will pay off. Content is a wide recognized challenge for BtoB marketers; these experts have some advice for meeting the challenge.

Register now.

Ask the Digital Experts Webinar: Using Social Tools for B2B Storytelling & Demand Generation

Join the social media experts to get all your questions answered about what's working and what's not in social media for BtoB. Social media should be part of best-practices demand-generation: The key to success is understanding how your organization can use an arsenal of tools to attract, engage and convert leads. 
In this Webinar, offered by the Marketing Cloud consortium, Jay Baer, leading social media strategist, and social media experts from BlissPR and The Pedowitz Group, will answer your questions about how can you make social media pay off for your organization.
Register here.
 

Three Steps to Developing Effective Calls to Action

Bulldog Solutions Senior Director of Strategic Planning, Ahmed Taleb, reviews three steps designed to create compelling BtoB messaging and effective calls to action for your audience segments.

10 Ways to Recession-Proof Your Lead Generation

Bulldog CEO Rob Solomon and Bill Leake, President and CEO of Apogee Search, review 10 actions you can take today to put your organization in a better position and make your lead-generation activities as effective as possible.

Find Your Best Customers: Measuring Media Results in a Web 2.0 World

Many marketers haven't yet come to grips with how to collect and integrate Web 2.0 activities, digital media and customer-level data, make sense of it, and use the data to drive better multichannel marketing campaigns. In this Webinar, you'll learn how to make sense of cross-channel marketing campaigns.

Online Presenting: Improving Your Skills

Webinar specialist Ken Molay uses video examples and draws on more than 20 years of presenting experience to illustrate tactical tips on how to become (or train) a more engaging and persuasive spokesperson for online marketing activities.

A Framework for Successful Lead Generation

This introduction to Bulldog Solutions’ proven framework for successful lead generation, the 5Ms framework, addresses the key issues of BtoB lead generation.Webinars can be a powerful tool for lead generation.

Top 10 Lead-Generation Webinar Questions Answered

You may already know Webinars are an ideal tool for effective lead generation. Whether you're just starting to develop Webinars for lead generation or looking for ways to improve the results of an existing program, you will want to check out this Webinar. Bulldog Solutions CEO Rob Solomon answers 10 FAQs from our "Beyond the Event" series on lead-generation Webinars. Topics such as audience generation, prospect engagement and follow-up are covered.

Benchmarking and Analytics: Using Metrics to Boost BtoB Performance

In this Webinar, Bulldog Solutions Director of Field Marketing Amy Bills and Stratigent VP, Business Development and Technology Bill Bruno will share information about how to use benchmarking and metrics to boost BtoB marketing performance. Register.

Evolving the Lead Score Beyond Basic Data

Explicit information about your prospects is important, but it isn't everything. The missing component is behavior. In this Webinar, marketing automation leader Eloqua and demand management agency Bulldog Solutions will define the building blocks and review a case study of implementation of multidimensional lead scoring that takes both explicit and implicit information into account.

Reach the Decision Maker: Building Calls to Action That Drive Sales Engagements

In this Webinar, Rob Solomon, CEO of Bulldog Solutions, and Naylor Gray, Global Marketing Director of Frost & Sullivan, review steps for developing a call-to-action strategy that reduces wasted effort and creates specific conversion points that lead to sales and ultimately, better ROI.

Increase Conversion from Marketing to Sales, and Drive More Revenue from Your Lead-Generation Dollars

Rob Solomon, CEO of Bulldog Solutions, and Enrico Brosio, managing director of MarketOne Europe, lay out strategies for increasing the number of leads accepted for action by your sales team—and therefore increasing your revenue and reducing wasted resources.

Creating Memorable Content that Drives Demand

This webinar from the MarketingCloud will review actionable strategies for developing content that gets noticed, and building a content strategy that ensures you’re spending time on content that will pay off. Content is a wide recognized challenge for BtoB marketers; these experts have some advice for meeting the challenge.

Register now.

From Inquiry to Opportunity: How to Engage Prospects Throughout the Funnel

To be successful at driving revenue—not just leads—BtoB marketers must understand how to engage prospects throughout the funnel. From top-of-funnel activity all the way through to opportunity, and, for that matter, to setting up Sales for a closed deal, what you say and how you say it matters.

Join experts from NetProspex and Bulldog Solutions to learn tactics to fill your sales funnel and to build a comprehensive segmentation and messaging strategy that can make you a marketing superstar.

How to Enable (and Impress) Your Sales Team with Content that Matters

IDC research shows that up to 80% of the content Marketing generates is not used by Sales, even though much of it is specifically created for them. In this Webinar, marketing intelligence provider IDC will outline an approach to content development that heals the disconnect between the content that Marketing creates and what Sales is doing to engage and convert prospects.

Building the Right Message from First Contact to Close

In this Webinar, experts from Bulldog Solutions and NetProspex will show you some tools and templates to help develop the right message from first contact with a prospect to closed deal.

• How to determine your messaging needs along the buyers’ journey, from gaining permission through overcoming objections through validation
• How to target prospects more efficiently by developing buyer personas
• Strategies, including segmentation, message testing and digital body language, for reaching the right prospects at the right time

Buyer Persona Workshop for BtoB Marketers

Buyer persona development is the key to effective segmentation for online BtoB marketing. And effective segmentation is the they key to better engagement.
 
In this workshop we'll review the steps to developing BtoB buyer personas.
 
You'll learn:

• A flexible template for building personas
• Key attritubutes you must identify to build effective personas
• Recommendations for validating personas

Reach the Decision Maker: Building Calls to Action That Drive Sales Engagements

In this Webinar, Rob Solomon, CEO of Bulldog Solutions, and Naylor Gray, Global Marketing Director of Frost & Sullivan, review steps for developing a call-to-action strategy that reduces wasted effort and creates specific conversion points that lead to sales and ultimately, better ROI.

Three Steps to Developing Effective Calls to Action

Bulldog Solutions Senior Director of Strategic Planning, Ahmed Taleb, reviews three steps designed to create compelling BtoB messaging and effective calls to action for your audience segments.

Defining Your Audience: A Step-by-Step Guide to Creating Buyer Personas

BtoB marketers are under increasing pressure to be as efficient as possible with their marketing spend. And audience focus is critical to avoiding wasted resources. Bulldog Solutions Director of Strategic Planning Ahmed Taleb walks you through a step-by-step guide on how to uncover the key attributes of your most valuable customers and how to create buyer personas to help focus your marketing efforts on finding more of them.

Strategic Marketing Blueprint: Four Steps for Better Lead Generation

Bulldog Solutions' Director of Strategic Planning, Ahmed Taleb, walks you through the key steps to creating an effective strategic marketing plan: Identify your audience, develop an effective message, choose key channels for promotion, plan for future lead conversion.

Craft the E-mail that Gets 'em in the Seats

Experts from Bulldog Solutions and design agency Smith-Harmon present tips for creating e-mails that fly above the fray and generate return for your lead-generation investments.

Reaching the IT Buyer: An Expert Panel on Technology Marketing

An expert panel reviews key tactics and strategies that are being used successfully to reach IT buyers, from developers and managers on the front lines on up to the CIO.

Find Your Best Customers: Measuring Media Results in a Web 2.0 World

Many marketers haven't yet come to grips with how to collect and integrate Web 2.0 activities, digital media and customer-level data, make sense of it, and use the data to drive better multichannel marketing campaigns. In this Webinar, you'll learn how to make sense of cross-channel marketing campaigns.

Social Media: Where Should BtoB Marketers Start?

In this Webinar for BtoB marketers, Forrester Vice President, Principal Analyst Laura Ramos explores the uses of social media in BtoB marketing. She discusses research findings and reviews Forrester's model for assessing social computing behavior, which can help marketers decide which tactics best address their prospects, customers and business goals.

Online Presenting: Improving Your Skills

Webinar specialist Ken Molay uses video examples and draws on more than 20 years of presenting experience to illustrate tactical tips on how to become (or train) a more engaging and persuasive spokesperson for online marketing activities.

Developing a Powerful Message for Your Lead-Generation Campaigns

The message—what you say and how you say it—is a critical and sometimes overlooked aspect of a lead-generation initiative. A message can have a huge impact on the success of an initiative—as big as or bigger than the size of your budget or the reach of your promotion database. Are you paying enough attention to the messages that resonate with your prospects, and do you understand why they work? In this Webinar, you’ll learn the key elements of message creation for successful lead generation.

Find Your Best Customers: Measuring Media Results in a Web 2.0 World

Many marketers haven't yet come to grips with how to collect and integrate Web 2.0 activities, digital media and customer-level data, make sense of it, and use the data to drive better multichannel marketing campaigns. In this Webinar, you'll learn how to make sense of cross-channel marketing campaigns.

Embracing the Marketing Transformation 2012: Trends, Forecast and Essential Guidance

The newest IDC research reveals that contrary to expectations at the beginning of 2011, revenues are still outpacing marketing investments as we close out the year.* The question then becomes: Will we see more of the same in 2012?
In this webinar featuring experts from research firm IDC and Bulldog Solutions, you'll see where industry leaders are placing their bets as you plan your marketing and sales programs for 2012.

How to Prove Marketing's Impact on Revenue: A Case Study with a Practical Approach

What if 80% of your company's revenue was attributable to Marketing—and you could prove it?
The numbers add up to more security, power and compensation for Marketing. But they require a disciplined approach to planning and building demand-generation programs.
In this webinar, Marketo VP of Marketing Jon Miller and Bulldog Solutions President Todd Davison will present a case study of how Marketing can become a powerful revenue engine, and outline a proven, phased approach to moving your company to more effective demand generation.

Make Your Marketing Team a Growth Driver in 2011

It's time to put away the crystal ball. Make 2011 the year your team delivers a marketing forecast that leads to bigger budgets, predictable performance and more power and compensation for Marketing. In this on-demand Webinar, Marketo VP of Marketing Jon Miller and Bulldog Solutions President Todd Davison show how Marketing can step up and deliver a forecast of its own.

Benchmarking and Analytics: Using Metrics to Boost BtoB Performance

In this Webinar, Bulldog Solutions Director of Field Marketing Amy Bills and Stratigent VP, Business Development and Technology Bill Bruno will share information about how to use benchmarking and metrics to boost BtoB marketing performance. Register.

10 Ways to Recession-Proof Your Lead Generation

Bulldog CEO Rob Solomon and Bill Leake, President and CEO of Apogee Search, review 10 actions you can take today to put your organization in a better position and make your lead-generation activities as effective as possible.

Putting Metrics to Work: Measurement and Benchmarking for More Effective Lead Generation

When you run the marketing organization around metrics, you’re much better prepared to prove the value of your work. In this Webinar, you’ll learn how to incorporate metrics into your marketing organization—not as a static source of reports, but as a cornerstone for strategies to measure and improve your marketing process.

Building the Right Message from First Contact to Close

In this Webinar, experts from Bulldog Solutions and NetProspex will show you some tools and templates to help develop the right message from first contact with a prospect to closed deal.

• How to determine your messaging needs along the buyers’ journey, from gaining permission through overcoming objections through validation
• How to target prospects more efficiently by developing buyer personas
• Strategies, including segmentation, message testing and digital body language, for reaching the right prospects at the right time

Promotion Planning: Maximize Your Marketing Calendar by Making Every Channel Count

In this Webinar, Bulldog Solutions Senior Director of Strategic Planning Ahmed Taleb guides you through a series of exercises designed to help you build an integrated promotion roadmap.

Strategic Marketing Blueprint: Four Steps for Better Lead Generation

Bulldog Solutions' Director of Strategic Planning, Ahmed Taleb, walks you through the key steps to creating an effective strategic marketing plan: Identify your audience, develop an effective message, choose key channels for promotion, plan for future lead conversion.

Online Presenting: Improving Your Skills

Webinar specialist Ken Molay uses video examples and draws on more than 20 years of presenting experience to illustrate tactical tips on how to become (or train) a more engaging and persuasive spokesperson for online marketing activities.

Expert Roundtable: Media Planning for Lead Generation

In this roundtable, an expert panel reviews the online media landscape, including the new pressures and opportunities presented by social media.

Creating Memorable Content that Drives Demand

This webinar from the MarketingCloud will review actionable strategies for developing content that gets noticed, and building a content strategy that ensures you’re spending time on content that will pay off. Content is a wide recognized challenge for BtoB marketers; these experts have some advice for meeting the challenge.

Register now.

Find Your Best Customers: Measuring Media Results in a Web 2.0 World

Many marketers haven't yet come to grips with how to collect and integrate Web 2.0 activities, digital media and customer-level data, make sense of it, and use the data to drive better multichannel marketing campaigns. In this Webinar, you'll learn how to make sense of cross-channel marketing campaigns.

Using Social Media as a Tool to Engage and Convert Your Best Prospects

Marketing creates the opportunity. Sales creates the customer.

The best marketing organizations minimize the dropoff between those two functions, ensuring that the marketing-to-sales "handoff," wherever it happens, leads to high conversion from inquiry to qualified lead to customer. More opportunities. More revenue that can be tied back to marketing activity.

Social media has a place in BtoB, and it's not just about branding. Marketing and Sales can use social media for their mutual benefit, from initial engagement to sales enablement, with exponential results.

In this Webinar, we'll show you how.

Ask the Digital Experts Webinar: Using Social Tools for B2B Storytelling & Demand Generation

Join the social media experts to get all your questions answered about what's working and what's not in social media for BtoB. Social media should be part of best-practices demand-generation: The key to success is understanding how your organization can use an arsenal of tools to attract, engage and convert leads. 
In this Webinar, offered by the Marketing Cloud consortium, Jay Baer, leading social media strategist, and social media experts from BlissPR and The Pedowitz Group, will answer your questions about how can you make social media pay off for your organization.
Register here.
 

Reaching the IT Buyer: An Expert Panel on Technology Marketing

An expert panel reviews key tactics and strategies that are being used successfully to reach IT buyers, from developers and managers on the front lines on up to the CIO.

Find Your Best Customers: Measuring Media Results in a Web 2.0 World

Many marketers haven't yet come to grips with how to collect and integrate Web 2.0 activities, digital media and customer-level data, make sense of it, and use the data to drive better multichannel marketing campaigns. In this Webinar, you'll learn how to make sense of cross-channel marketing campaigns.

How to Get Clients to Love Your Brand…And Spread the Word About It

In this Webinar, Rohit Bhargava, Senior Vice President, Digital Strategy & Marketing for Ogilvy Public Relations Worldwide, takes you inside the idea of personality and how it relates to your business.

Social Media: Where Should BtoB Marketers Start?

In this Webinar for BtoB marketers, Forrester Vice President, Principal Analyst Laura Ramos explores the uses of social media in BtoB marketing. She discusses research findings and reviews Forrester's model for assessing social computing behavior, which can help marketers decide which tactics best address their prospects, customers and business goals.

Managing Your Database to Drive More Revenue

It's a fact that the information in your contact database is eroding at the rate of 3-7% per month as your prospects change jobs. Today's sophisticated buyers also expect the content you send them to be targeted to their challenges. You simply can't afford not to make smart decisions about how you manage your database. In this fast-paced, informative webinar, experts from business information leader OneSource, an Infogroup Company, and demand-generation agency Bulldog Solutions will show revenue-driven BtoB marketers how to speak the language of data.

Using Social Media as a Tool to Engage and Convert Your Best Prospects

Marketing creates the opportunity. Sales creates the customer.

The best marketing organizations minimize the dropoff between those two functions, ensuring that the marketing-to-sales "handoff," wherever it happens, leads to high conversion from inquiry to qualified lead to customer. More opportunities. More revenue that can be tied back to marketing activity.

Social media has a place in BtoB, and it's not just about branding. Marketing and Sales can use social media for their mutual benefit, from initial engagement to sales enablement, with exponential results.

In this Webinar, we'll show you how.

Demand Generation Focus Week from OMC: Metrics that Matter to Your CMO

Join Bulldog Solutions VP, Strategy Terry Flaherty during OMC's Demand Generation Week.
OMC is offering this new series of online marketing educational events, each featuring a week of topically focused Webinars, thought leader video interviews, expert Q&A sessions, white papers, podcasts, webcasts, and more.
Register now.

From Inquiry to Opportunity: How to Engage Prospects Throughout the Funnel

To be successful at driving revenue—not just leads—BtoB marketers must understand how to engage prospects throughout the funnel. From top-of-funnel activity all the way through to opportunity, and, for that matter, to setting up Sales for a closed deal, what you say and how you say it matters.

Join experts from NetProspex and Bulldog Solutions to learn tactics to fill your sales funnel and to build a comprehensive segmentation and messaging strategy that can make you a marketing superstar.

Marketing Excellence and the Art of Winning Customers

Bulldog Solutions CEO Rob Solomon will join Frost & Sullivan for this Webinar, part of the Chairman's Series on Growth. The series is designed to assist companies in increasing their effectiveness and strenthening their key contributing areas as part of the CEO's growth team. Marketing Excellence and the Art of Winning Customers will look at marketing best practices. Register.

How to Cure the Content Headache

Lead nurturing and marketing automation are proven ROI maches...and they need to be fed from a deep well of content you probably don't have. This Webinar features an expert panel explaining how to get it. 

Defining Your Audience: A Step-by-Step Guide to Creating Buyer Personas

BtoB marketers are under increasing pressure to be as efficient as possible with their marketing spend. And audience focus is critical to avoiding wasted resources. Bulldog Solutions Director of Strategic Planning Ahmed Taleb walks you through a step-by-step guide on how to uncover the key attributes of your most valuable customers and how to create buyer personas to help focus your marketing efforts on finding more of them.

Reaching the IT Buyer: An Expert Panel on Technology Marketing

An expert panel reviews key tactics and strategies that are being used successfully to reach IT buyers, from developers and managers on the front lines on up to the CIO.

Find Your Best Customers: Measuring Media Results in a Web 2.0 World

Many marketers haven't yet come to grips with how to collect and integrate Web 2.0 activities, digital media and customer-level data, make sense of it, and use the data to drive better multichannel marketing campaigns. In this Webinar, you'll learn how to make sense of cross-channel marketing campaigns.

Online Presenting: Improving Your Skills

Webinar specialist Ken Molay uses video examples and draws on more than 20 years of presenting experience to illustrate tactical tips on how to become (or train) a more engaging and persuasive spokesperson for online marketing activities.

Developing a Powerful Message for Your Lead-Generation Campaigns

The message—what you say and how you say it—is a critical and sometimes overlooked aspect of a lead-generation initiative. A message can have a huge impact on the success of an initiative—as big as or bigger than the size of your budget or the reach of your promotion database. Are you paying enough attention to the messages that resonate with your prospects, and do you understand why they work? In this Webinar, you’ll learn the key elements of message creation for successful lead generation.

A Framework for Successful Lead Generation

This introduction to Bulldog Solutions’ proven framework for successful lead generation, the 5Ms framework, addresses the key issues of BtoB lead generation.Webinars can be a powerful tool for lead generation.

Top 10 Lead-Generation Webinar Questions Answered

You may already know Webinars are an ideal tool for effective lead generation. Whether you're just starting to develop Webinars for lead generation or looking for ways to improve the results of an existing program, you will want to check out this Webinar. Bulldog Solutions CEO Rob Solomon answers 10 FAQs from our "Beyond the Event" series on lead-generation Webinars. Topics such as audience generation, prospect engagement and follow-up are covered.

Using Social Media as a Tool to Engage and Convert Your Best Prospects

Marketing creates the opportunity. Sales creates the customer.

The best marketing organizations minimize the dropoff between those two functions, ensuring that the marketing-to-sales "handoff," wherever it happens, leads to high conversion from inquiry to qualified lead to customer. More opportunities. More revenue that can be tied back to marketing activity.

Social media has a place in BtoB, and it's not just about branding. Marketing and Sales can use social media for their mutual benefit, from initial engagement to sales enablement, with exponential results.

In this Webinar, we'll show you how.

Paid Search and the Complex Buying Cycle: They're Not Oil and Water

Paid search isn't the same in BtoB as it is for consumers. It's not about shopping carts, one-click checkout and instant gratification.

10 Ways to Recession-Proof Your Lead Generation

Bulldog CEO Rob Solomon and Bill Leake, President and CEO of Apogee Search, review 10 actions you can take today to put your organization in a better position and make your lead-generation activities as effective as possible.

Find Your Best Customers: Measuring Media Results in a Web 2.0 World

Many marketers haven't yet come to grips with how to collect and integrate Web 2.0 activities, digital media and customer-level data, make sense of it, and use the data to drive better multichannel marketing campaigns. In this Webinar, you'll learn how to make sense of cross-channel marketing campaigns.

Using Social Media as a Tool to Engage and Convert Your Best Prospects

Marketing creates the opportunity. Sales creates the customer.

The best marketing organizations minimize the dropoff between those two functions, ensuring that the marketing-to-sales "handoff," wherever it happens, leads to high conversion from inquiry to qualified lead to customer. More opportunities. More revenue that can be tied back to marketing activity.

Social media has a place in BtoB, and it's not just about branding. Marketing and Sales can use social media for their mutual benefit, from initial engagement to sales enablement, with exponential results.

In this Webinar, we'll show you how.

The Financial Institution's Playbook for Converting with Content

While the benefits of segmented communications to prospects are clear, keeping content pipelines full can be tricky for marketers with limited time and resources.

In this Webinar, content development experts from Financial Publishing Services and demand-generation agency Bulldog Solutions will share strategies to help financial marketers meet the ongoing client and prospect demand for quality content, and for optimizing the mileage and impact of existing content.

Demand Generation Focus Week from OMC: Metrics that Matter to Your CMO

Join Bulldog Solutions VP, Strategy Terry Flaherty during OMC's Demand Generation Week.
OMC is offering this new series of online marketing educational events, each featuring a week of topically focused Webinars, thought leader video interviews, expert Q&A sessions, white papers, podcasts, webcasts, and more.
Register now.

The Essential Sales Playbook: How Marketing Can Align with Sales to Increase Conversion from Lead to Closed Deal

In this Webinar, BtoB sales enablement experts will share the essential components of an effective sales playbook, including where and how sales playbooks are used for the most impact on closed deals and specific playbook examples from some of the most successful BtoB companies.

Make Your Marketing Team a Growth Driver in 2011

It's time to put away the crystal ball. Make 2011 the year your team delivers a marketing forecast that leads to bigger budgets, predictable performance and more power and compensation for Marketing. In this on-demand Webinar, Marketo VP of Marketing Jon Miller and Bulldog Solutions President Todd Davison show how Marketing can step up and deliver a forecast of its own.

Tackling Your Roadblocks to Exceptional Marketing Automation

The benefits of marketing automation to drive targeted prospect engagement are clear. But the road to getting there can be bumpy. In this on-demand Webinar, marketing automation leader Eloqua and demand-generation agency Bulldog Solutions will show you how to prepare to meet the common challenges of marketing automation, and ensure that your team derives substantial ROI from your platform.

Strategies for Moving Deals More Quickly Through the Sales Pipeline

A deal that stalls close to the finish line can be even more painful than one that falls apart earlier in the pipeline. Resources spent to attract and engage prospects are wasted when the sales team can't convert them. ROI, to say nothing of the finely wrought sales and marketing relationships, suffer greatly.

In this Webinar, SiriusDecisions' Tony Jaros will review pipeline acceleration tales from the front lines, showing how marketers can move these deals more effectively and more quickly. 

Benchmarking and Analytics: Using Metrics to Boost BtoB Performance

In this Webinar, Bulldog Solutions Director of Field Marketing Amy Bills and Stratigent VP, Business Development and Technology Bill Bruno will share information about how to use benchmarking and metrics to boost BtoB marketing performance. Register.

Marketing Excellence and the Art of Winning Customers

Bulldog Solutions CEO Rob Solomon will join Frost & Sullivan for this Webinar, part of the Chairman's Series on Growth. The series is designed to assist companies in increasing their effectiveness and strenthening their key contributing areas as part of the CEO's growth team. Marketing Excellence and the Art of Winning Customers will look at marketing best practices. Register.

Reach the Decision Maker: Building Calls to Action That Drive Sales Engagements

In this Webinar, Rob Solomon, CEO of Bulldog Solutions, and Naylor Gray, Global Marketing Director of Frost & Sullivan, review steps for developing a call-to-action strategy that reduces wasted effort and creates specific conversion points that lead to sales and ultimately, better ROI.

Conversion Mapping: Building a Call-to-Action Architecture that Speeds Your Sales Pipeline

Successful BtoB marketing organizations must understand the buying behavior of specific decision makers and build an effective call-to-action architecture that matches prospects' buying behavior with specific value offerings designed to satisfy their objections and help move them through the sales pipeline.

Three Steps to Developing Effective Calls to Action

Bulldog Solutions Senior Director of Strategic Planning, Ahmed Taleb, reviews three steps designed to create compelling BtoB messaging and effective calls to action for your audience segments.

The Four Costliest Mistakes Marketers Make in Support of Sales Growth

Can your organization afford to waste resources on leads that Sales can’t—or won’t—act upon? View this Webinar to hear experts from both sides of the divide explain how to avoid waste and bring your teams into alignment to drive powerful results.