Jul
14
Strategies for Moving Deals More Quickly Through the Sales Pipeline
A deal that stalls close to the finish line can be even more painful than one that falls apart earlier in the pipeline. Resources spent to attract and engage prospects are wasted when the sales team can't convert them. ROI, to say nothing of the finely wrought sales and marketing relationships, suffer greatly.
In this Webinar, SiriusDecisions' Tony Jaros will review pipeline acceleration tales from the front lines, showing how marketers can move these deals more effectively and more quickly.
Jul
20
Buyer Persona Workshop for BtoB Marketers
Buyer persona development is the key to effective segmentation for online BtoB marketing. And effective segmentation is the they key to better engagement.
In this workshop we'll review the steps to developing BtoB buyer personas.
You'll learn:
- A flexible template for building personas
- Key attritubutes you must identify to build effective personas
- Recommendations for validating personas
