BrightTALK Demand Generation Virtual Summit
Managing the lead lifecycle has its challenges, from introducing a prospect to your brand to scaling lead generation to introducing them to sales. Experts at this summit shared how to optimize demand-generation campaigns, the best practices for generating the highest ROI and the emerging tools that are shaping the success for leading marketers.
View the recent presentation by Naylor Gray of Bulldog Solutions. Naylor’s presentation “Salespeople Don’t Want Leads!” offers smart marketers tips on how to align with your sales team and deliver qualified, truly “sales-ready” opportunities.
View the presentation on-demand.
Embracing the Marketing Transformation 2012: Trends, Forecast and Essential Guidance
The newest IDC research reveals that contrary to expectations at the beginning of 2011, revenues are still outpacing marketing investments as we close out the year.* The question then becomes: Will we see more of the same in 2012?
In this webinar featuring experts from research firm IDC and Bulldog Solutions, you'll see where industry leaders are placing their bets as you plan your marketing and sales programs for 2012.
A Practical Approach to Driving Sales and Marketing Alignment
Research shows a clear, proven correlation between a company's performance and the extent to which its sales and marketing organizations are aligned. In fact, companies that reach best practices in alignment stand to close 5x the deals of their counterparts. In this executive roundtable, you'll learn the steps they took to get there—and what you can do immediately to better align your teams and drive more revenue.
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Managing Your Database to Drive More Revenue
It's a fact that the information in your contact database is eroding at the rate of 3-7% per month as your prospects change jobs. Today's sophisticated buyers also expect the content you send them to be targeted to their challenges. You simply can't afford not to make smart decisions about how you manage your database. In this fast-paced, informative webinar, experts from business information leader OneSource, an Infogroup Company, and demand-generation agency Bulldog Solutions will show revenue-driven BtoB marketers how to speak the language of data.
Setting the Stage for the CRO
CEOs and shareholders alike want to know where the money is—and consequently, a new leadership role has emerged: The Chief Revenue Officer, a personification of sales and marketing alignment. Companies that reach best practices in this alignment stand to close 5x the deals of their counterparts—a revenue impact executives notice. In this webinar, you'll learn the key attributes of the CRO, along with insight on successful marketing and sales alignment from inside leading marketing organizations.
The Demand Center Model, and a Phased Approach to Getting There
SiriusDecisions research reveals that best-in-class marketing organizations achieve 5x better performance than their "average" counterparts. When BtoB marketers are this effective in demand generation, they see results in better marketing and sales alignment and more revenue attributed to the marketing team. In this webinar, demand-gen experts from SiriusDecisions and Bulldog Solutions reviewed the Demand Center model and outlined a three-phased approach used by successful marketing organizations to develop and implement that model.
How to Prove Marketing's Impact on Revenue: A Case Study with a Practical Approach
What if 80% of your company's revenue was attributable to Marketing—and you could prove it?
The numbers add up to more security, power and compensation for Marketing. But they require a disciplined approach to planning and building demand-generation programs.
In this webinar, Marketo VP of Marketing Jon Miller and Bulldog Solutions President Todd Davison will present a case study of how Marketing can become a powerful revenue engine, and outline a proven, phased approach to moving your company to more effective demand generation.
Using Social Media as a Tool to Engage and Convert Your Best Prospects
Marketing creates the opportunity. Sales creates the customer.
The best marketing organizations minimize the dropoff between those two functions, ensuring that the marketing-to-sales "handoff," wherever it happens, leads to high conversion from inquiry to qualified lead to customer. More opportunities. More revenue that can be tied back to marketing activity.
Social media has a place in BtoB, and it's not just about branding. Marketing and Sales can use social media for their mutual benefit, from initial engagement to sales enablement, with exponential results.
In this Webinar, we'll show you how.
The Demand Center Model, and a Phased Approach to Getting There
SiriusDecisions research reveals that best-in-class marketing organizations achieve 5x better performance than their "average" counterparts. When BtoB marketers are this effective in demand generation, they see results in better marketing and sales alignment and more revenue attributed to the marketing team.
In this webinar, demand-gen experts from SiriusDecisions and Bulldog Solutions will review the Demand Center model and outline a three-phased approach used by successful marketing organizations to develop and implement that model.
Creating Memorable Content that Drives Demand
This webinar from the MarketingCloud will review actionable strategies for developing content that gets noticed, and building a content strategy that ensures you’re spending time on content that will pay off. Content is a wide recognized challenge for BtoB marketers; these experts have some advice for meeting the challenge.
