Demand Generation Benchmark Data: How Your Peers Are Engaging and Converting More Leads
If you're accountable for the number and quality of leads your company engages and converts, you'll want access to up-to-date benchmark data that shows how your successful peers are driving demand.
In this Webinar, demand-generation agency Bulldog Solutions and Frost & Sullivan, the growth partnership company, will present new data from the Executive Benchmark Assessment.
They'll also share case studies and examples from high-performing marketers at GIL, the Growth Innovation and Leadership Conference taking place the previous week in San Jose, California. Registration opens soon.
Tackling Your Roadblocks to Exceptional Marketing Automation
The benefits of marketing automation to drive targeted prospect engagement are clear. But the road to getting there can be bumpy. In this Webinar, marketing automation leader Eloqua and demand-generation agency Bulldog Solutions will show you how to prepare to meet the common challenges of marketing automation, and ensure that your team derives substantial ROI from your platform.
In fact, when you attend the live Webinar and take the Executive Benchmark Assessment, we'll send you an ROI calculator to help you understand where you can make improvements to have the most impact on your sales pipeline.
Message Map Example
During our live Webinar on August 24, “How to Enable (and Impress) Your BtoB Sales Team with Content that Matters,” we mentioned an example of a message map used to coordinate content with buyer persona and buying cycle.
Bulldog named to Inc. 5000
Bulldog Solutions was named to the Inc. 5000 list of fastest-growing U.S. private companies for 2010. This isn't our first time on the Inc. list: We were on the Inc. 500 in 2007 and the Inc. 5000 in 2009. Given the bumpy ride we've all taken during the time period that was considered for the recognition (2006 to 2009), our persistence in the list is a testimonial to the need for our solution.
Full announcement is here.
How to Enable (and Impress) Your Sales Team with Content that Matters
IDC research shows that up to 80% of the content Marketing generates is not used by Sales, even though much of it is specifically created for them. In this Webinar, marketing intelligence provider IDC will outline an approach to content development that heals the disconnect between the content that Marketing creates and what Sales is doing to engage and convert prospects.
List Engagement Survey from the EEC
The Email Experience Council is asking marketers to participate in a brief list engagement survey created by the List Growth and Engagement Roundtable to help identify and address list growth pain points (and who doesn't have those?)
It takes less than 10 minutes. All individual results from the survey will be kept confidential. Aggregate results will be available in the future via the eec Web site and rountable members' blogs. Take it now.
The Real State of Modern B2B Demand Generation Technology
On his Propelling Brands blog, Silverpop's Director of Field Marketing Adam Needles today points out the potential danger in the disconnect between enabling technology and actual, repeatable implementation.
"Clearly the adoption of technology – particularly marketing automation and CRM – among B2B marketing organizations is on the rise. Yet within organizations that have adopted the technology, we too often see a consistent pattern of doing what it takes to initially implement the technology – creating minimal definitions and scoring models to get going – but falling far short of a complete overhaul of our core processes and roles. So we never fully leverage this technology."
Data from the Bulldog Solutions/Frost & Sullivan Executive Benchmark Assessment highlight that disconnect. Read more.
Building the Right Message from First Contact to Close
In this Webinar, experts from Bulldog Solutions and NetProspex will show you some tools and templates to help develop the right message from first contact with a prospect to closed deal.
- How to determine your messaging needs along the buyers’ journey, from gaining permission through overcoming objections through validation
- How to target prospects more efficiently by developing buyer personas
- Strategies, including segmentation, message testing and digital body language, for reaching the right prospects at the right time
Buyer Persona Workshop for BtoB Marketers
Buyer persona development is the key to effective segmentation for online BtoB marketing. And effective segmentation is the they key to better engagement.
In this workshop we'll review the steps to developing BtoB buyer personas.
You'll learn:
- A flexible template for building personas
- Key attritubutes you must identify to build effective personas
- Recommendations for validating personas
Nortel Campaign Recognized by DemandGenReport Sales & Marketing Alignment Awards 2010
Bulldog Solutions' "Close the Pipeline" program for Nortel is recognized by DemandGenReport's Sales & Marketing Alignment Awards 2010. See the winners here.
