Lead Marketing Optimization
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A Systematic Approach to Effective Lead Marketing
Being marketers ourselves, Bulldog knows that two of the biggest challenges that marketers face today are how to generate high quality, actionable sales leads and then how to accurately measure the effectiveness of their lead marketing campaigns
These two challenges then manifest themselves into three obstacles:
• A lack of sales and marketing alignment
• Insufficient number of qualified leads
• An absence of lead metrics and marketing dashboards
Bulldog Solutions solves these problems with its family of Lead Marketing Optimization Products.
Bulldog's Lead Marketing Optimization Products deliver:
- Higher quality, scored leads that are sales actionable
- High-impact, rich multimedia experience
- Bulldog Index: Insight on how your campaigns compare to other BtoB companies
- Bulldognostics: Incremental event success with marketing dashboard insight
- Shorter sales cycle: Higher quality leads move faster through the sales process
- Sales force efficiencies: Leads in the "Buying Zone" means sales can hit the ground running
According to a CSO Insights Study, the results of Bulldog's Lead Marketing Optimization can be significant. The percentage of sales reps making their quota may rise 9.3%; conversion rates on first calls leaps by 16.5%; win rates rise by 7%; and the time it takes to make new sales people effective decreases by 10%.
Bulldog Solutions Lead Marketing Optimization Product Offerings
Grounded upon the Bulldog Solutions 5M Framework each offering takes the core components into account-Management, Mode, Media, Message, Metrics.
