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bulldog solutions develops lead marketing campaigns for BtoB marketers who need effective, sustainable programs. Select a product to learn more.
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Webinar Event Management |
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If you need professional Webinar presentation capability without the worry of heavy lifting and overwhelming technical details, our team will: |
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- Apply best practices for event delivery and management
- Deliver a polished and professional event that minimizes strain on your team
- Select and use the appropriate, proven technology for your needs
- Reduce the need for internal training and hiring outside of your core business
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Video & Multimedia
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If you need rich content to engage your leads and prospects with thought leadership, interactive tutorials or compelling video testimonials and case studies, our team will: |
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- Apply best practices for multimedia and video production, editing and delivery
- Select and use the appropriate multimedia and Web technology
- Reduce the need for internal expertise and hiring outside of your core business
- Effectively work multimedia into your broader integrated marketing efforts
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Strategic Planning
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To maximize your marketing campaign, you'll need a strategic plan. Sometimes the best way to develop an intelligent strategy is to bring in a pair of fresh eyes. Our experienced consultants will help you: |
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- Define clear goals and metrics to measure effectiveness
- Identify audience segments, personas, key topics and messages
- Establish key lead attributes and create a lead scoring framework
- Create alignment across marketing and sales on lead quality goals and metrics
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Lead Generation Campaigns |
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We'll help you create comprehensive lead-generation Webinar campaigns that will deliver qualified leads and actionable marketing data to your sales and marketing teams. Product managers and creative professionals at Bulldog Solutions: |
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- Work with you to understand your goals and desired results
- Develop promotional media plans to generate new interest and re-engage existing
leads in your databases
- Create effective messaging in a collaborative processes with you
- Deliver reports and analysis of your campaign data in an easy-to-understand
format to improve the effectiveness of your future programs
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Lead Marketing Programs |
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Experienced campaign and IT teams create an ongoing lead marketing program using a marketing automation platform that: |
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- Captures customer behavior and interaction, including e-mail and online activity
- Engages and nurtures leads based on their specific needs and buying cycle in a scalable manner
- Delivers multi-dimensional lead scoring to improve lead qualification process
- Integrates with your existing CRM systems, including Salesforce.com
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