TD Ameritrade Institutional is a leading brokerage and custody services platform for Registered Investment Advisors (RIAs)—today’s fastest growing financial advising model. They provide advanced technology and 1:1 personal support for investment advisors focused on growing their business in the independent RIA model.
TD Ameritrade turned to Bulldog to build a new kind of program into their marketing efforts—focused on starting real, action-oriented conversations with both of their prospect audiences. The two-pronged campaign is centered on customer storytelling, showcasing the real experiences of successful advisors and their best advice for success. Anchored by a series of personal video profiles that provide an authentic, open and human tone that’s new to the financial advising space, the series is broken into chapters that address specific pain points. The campaign hub also features tools and resources to build advisor confidence and inspire action.
See both sides of the campaign:
The team at Bulldog is always excited to help a brand breakout from the competition. Let's start the brainstorm...