A panel of expert marketers discusses adding layers of sophistication to BtoB marketing plans in three key areas: Move your Web 2.0 strategy from talk to action by incorporating social media into your marketing plan. Make the whole greater than the sum of its parts with proven strategies for planning and integration (which helped a technology company generate thousands of high-quality leads from its Webinar program). Get smarter, faster about what’s working and what’s not with information on how data can help you empower your sales team to drive more revenue.

Why View It?
These expert marketers practice what they preach, sharing tested strategies backed up by measurable success. Registrants receive a copy of a case study of Intermec’s successful program and an article that explains the seismic shifts happening now in demand generation.