In this Webinar for BtoB marketers, integrated marketing experts Paul Dunay, director of global field and interactive marketing for BearingPoint; and Rob Solomon, CEO of lead marketing company Bulldog Solutions, review how Web 2.0 marketing tactics can re-enforce thought leadership and generate qualified leads. The Webinar includes real-world examples of Web 2.0 in BtoB marketing, new research on Web 2.0 marketing tactics, and insight into what your peers are doing, including results from the 2007 Bulldog Solutions Lead Generation Survey.

Why View It?
Learn how blogs, podcasts, RSS and other Web 2.0 strategies can help you connect with prospects and customers.