If your lead-generation activities include media planning and buying for promotions, you've probably wondered whether you're getting the most out of your media spend. In this roundtable, an expert panel reviews the current online media landscape, including the new pressures and opportunities presented by social media.

Why View It?
This expert panel brings a variety of perspectives and tactical advice to the complex issue of media buying for lead generation. Registrants receive Media Planning for Lead Generation: New Opportunities in a Changing Landscape, a MotiveLab briefing document about the five essential considerations for BtoB online marketers.