Companies engaged in business-to-business lead generation that require a long, consultative sales cycle know that mass marketing is not the way to get high-quality leads. Lead-generation expert and award-winning MarketingSherpa blogger Brian Carroll shares his expertise on lead generation. Learn strategies for generating high-quality leads a BtoB team requires.

Why View It?
Apply Carroll's expertise to your marketing challenges. Attendance will get you free access to Brian Carroll's e-book, "Start with a Lead: Eight Critical Success Factors for B2B Lead Generation."