Today’s BtoB CMOs are more accountable than ever for their marketing spend. In fact, more than 40% of senior marketers feel “high pressure” from their C-level officers to prove the value of their work. (“CMOs Feel the Heat from the C-Suite,” BtoB, February 2007). When you run the marketing organization around metrics, you’re much better prepared to do that. In this Webinar, you’ll learn how to incorporate metrics into your marketing organization—not as a static source of reports, but as a cornerstone for strategies to measure and improve your marketing process.

Why View It?
You’ll learn valuable strategies you can implement today, such as how to select key performance indicators to quantify success, how to empower Marketing to improve results without heavy reliance on IT, and specific examples of the use of metrics and benchmarks to drive improvements in lead generation.