Growing in influence, blogs and social networks are challenging traditional media outlets. How can marketers take advantage of this new environment? Just as important, how can they avoid missteps in the blogosphere that can harm their brands and reputations? This Webcast covers options for marketers looking to use social media tools to spread the word about their brands, gather leads and close the deals. It also looks at the strategies and tactics that will help them get a handle on this radical and dynamic new form of media.