As larger portions of BtoB marketing budgets shift to digital media channels, the potential for leveraging new methods of audience creation to build more effective lead-generation campaigns is clear. But many marketers haven't yet come to grips with how to collect and integrate Web 2.0 activities, digital media and customer-level data, make sense of it, and use the data to drive better multichannel marketing campaigns.

Why View It?
You'll learn how to make sense of cross-channel marketing campaigns.