In this Webinar, part of the American Marketing Association's Marketing and Sales Alignment series, you'll get an inside look at some of the lead-generation activities of BearingPoint, one of the world's largest management and technology consulting firms. Paul Dunay, BearingPoint's Global Director of Integrated Marketing, explains how the $3.5 billion company integrates tactics for integrated marketing, including defining leads, implementing Web 2.0 tactics, passing leads efficiently from marketing to sales, measuring results and nurturing non-sales ready leads.

Why View It?
You'll gain firsthand insight into how this $3.5 billion company faced lead-generation and lead-nurturing challenges. Registrants also receive a copy of the briefing document, "Putting the Customer at the Center of Your Lead Scoring."