Managing the lead lifecycle has its challenges, from introducing a prospect to your brand to scaling lead generation to introducing them to sales. Experts at this summit shared how to optimize demand-generation campaigns, the best practices for generating the highest ROI and the emerging tools that are shaping the success for leading marketers.
 
View the recent presentation by Naylor Gray of Bulldog Solutions. Naylor’s presentation “Salespeople Don’t Want Leads!” offers smart marketers tips on how to align with your sales team and deliver qualified, truly “sales-ready” opportunities.
 
View the presentation on-demand.