t Marketing to be viewed as a driver of revenue and not just a cost center? Then you’ll need to know how to measure and communicate the value of what you do and Marketing's contribution to the company in a language your CMO and CEO understand. (Hint: It’s in revenue and efficiency, not open rates and lead volume.)
Bulldog Solutions' VP Best Practices and Strategy Terry Flaherty (left) will host a Webinar on June 23 during BtoB's Leading Edge Virtual Trade Show to discuss key demand-generation metrics you should be viewing and reporting to leave a lasting legacy in your organization.
Flaherty will be joined by Rob Butters, Senior Campaign Marketing Manager, US, for Avaya, a Bulldog client who will share his insight into the changing pressures on marketing organizations. w>
t Marketing to be viewed as a driver of revenue and not just a cost center? Then you’ll need to know how to measure and communicate the value of what you do and Marketing's contribution to the company in a language your CMO and CEO understand. (Hint: It’s in revenue and efficiency, not open rates and lead volume.)
Bulldog Solutions' VP Best Practices and Strategy Terry Flaherty (left) will host a Webinar on June 23 during BtoB's Leading Edge Virtual Trade Show to discuss key demand-generation metrics you should be viewing and reporting to leave a lasting legacy in your organization.
Flaherty will be joined by Rob Butters, Senior Campaign Marketing Manager, US, for Avaya, a Bulldog client who will share his insight into the changing pressures on marketing organizations. w>
More about the Leading Edge Virtual Trade Show:
Once again, BtoB’s annual Leading Edge Virtual Tradeshow will showcase the best lead management technologies and tactics for b-to-b marketers. With absolutely no cost to you and no travel required, you’ll hear from a host of industry leaders from your desktop.
Just like an in-person trade show, BtoB’s Leading Edge will feature keynote addresses, breakout sessions, and an exhibit hall featuring select marketing vendors. You’ll even have time to network with other b-to-b marketing thought leaders, all from the comfort of your office.
With the pressure for marketing accountability stronger than ever, lead generation is increasingly the core of a savvy marketer’s campaign. Because BtoB’s Leading Edge will examine the many aspects of demand generation, you’re sure to find relevant information you can immediately put to use.
