In this one-hour Webinar produced by the Marketing Cloud, Jeff Zabin, research director at Gleanster and author of the business bestseller "Precision Marketing" will share his perspective on best practices in B2B Precision Marketing, based on the experiences of more than 300 companies.
You’ll also hear success stories from David Cliche, former VP of Global Marketing (now SVP of Alliances) at Aon Corporation.
Learn how top performers:
• Attract, retain and increase the value of profitable customers
• Capture, integrate, enhance, analyze and act upon firmographic data
• Implement not only the right technologies but also the right business process, organizational resources and performance metrics
Register here.