To be successful at driving revenue—not just leads—BtoB marketers must understand how to engage prospects throughout the funnel. From top-of-funnel activity all the way through to opportunity, and, for that matter, to setting up Sales for a closed deal, what you say and how you say it matters.

Join experts from NetProspex and Bulldog Solutions to learn tactics to fill your sales funnel and to build a comprehensive segmentation and messaging strategy that can make you a marketing superstar.

 
You'll learn:

• How to combine inbound and outbound techniques to generate more interest
• What a smart segmentation strategy looks like
• How to define the content that attracts leads
• Developing high-value calls to action that deepen the discussion to engagement