It's a rare marketer who hasn't at some point been frustrated by Sales' inability or unwillingness to follow up on leads passed on from Marketing. That disconnect is driven in part by Sales' being left in the dark about the campaign objectives, logistics and supporting materials.

A well-crafted playbook can have exponential impact on Sales' ability to engage and close prospects—a win for both Sales and Marketing.
Webinar Now Available On-Demand.

In this Webinar, BtoB sales enablement experts will share the essential components of an effective sales playbook.

You'll learn:

• Where and how sales playbooks are used for the most impact on closed deals
   
• Key components of sales playbooks and typical processes for creating them
   
• Specific playbook examples from BtoB companies

This Webinar was created in February 2011 and due to high volume of interest is being offered in a special on-demand capacity.